Location: Raleigh,NC, USA
About MedicomMedicom Technologies, Inc. is a healthcare technology company that is passionate about improving patient outcomes by eliminating health data silos and facilitating data curation. With thousands of connections and participating organizations, Medicom Connect creates bridges for disparate silos of health information so health records and images can be easily and securely searched and shared amongst healthcare providers. Medicom Intellect serves healthcare data consumers at life science, pharmaceutical, and AI companies by simplifying and accelerating curation of individual or longitudinal data sets.Every member of the Medicom team is passionate, driven and shares our commitment to positive stakeholder experiences. Our organization takes pride in our core values, helping to build trusting relationships between patients and physicians alike. We're looking for talented people with the same enthusiasm – come join us on this exciting journey!About the roleMedicom is actively seeking a dynamic and metrics-driven Head of Marketing with a strong background in B2B SaaS marketing. The ideal candidate will have a proven track record in driving growth through innovative marketing strategies, closely aligning marketing efforts with sales goals, and strengthening the Product-Led Growth (PLG) motion to enhance revenue.What you'll doDevelop and execute a comprehensive marketing strategy aligned with the company's overall objectives.Provide strategic direction for brand positioning, messaging, and market differentiation.Lead a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.Drive brand awareness and recognition, ensuring a consistent and compelling brand presence across all channels.Collaborate with the sales team to create effective sales enablement materials and improve conversion rates by 15% through sales and marketing alignment.Partner with the product team to deeply understand product features, benefits, and competitive advantages, and lead the development and execution of go-to-market strategies for successful product launches.Oversee the creation of engaging and valuable content, including blog posts, whitepapers, case studies, and more, by producing 4 high-impact content pieces per month.Ensure content aligns with target audience needs and supports SEO objectives.Lead digital marketing efforts, including online advertising, social media, email campaigns, and website optimization. Deliver a minimum ROI of 4:1 on digital campaigns within 6 months.Plan and execute industry events, conferences, and webinars to enhance brand visibility. Generate 20% of the new business pipeline from these events annually.Conduct market research to identify trends, opportunities, and competitive landscapes.Use market insights to inform strategic decision-making and refine marketing strategies.Monitor expenses and report on the ROI of marketing initiatives.Implement Account-Based Marketing (ABM) campaigns targeting strategic and tier 4 accounts, with a measurable impact on the sales pipeline.Expand market presence by increasing brand awareness by 25% in key markets within the first year.QualificationsBachelor's degree in Marketing, Business, or a related field; MBA is a plus.Deep understanding of marketing in a SaaS environment.Ability to leverage data-driven insights to drive marketing decisions and strategies.Strong background in healthcare IT is highly desirable.Ability to develop and execute a comprehensive marketing strategy aligned with business goals.Experience with demand generation, product marketing, and digital marketing.Proven experience in leading a high-performing marketing team.Analytical mindset with the ability to use data to drive decisions.Experience with HubSpot, Salesforce, and other CRM platforms that leverage inbound marketing.Creative thinker with a track record of innovation in marketing.The pay range for this role is:180,000 - 225,000 USD per year (Remote - United States)#J-18808-Ljbffr