Founded in 2014, ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. Our products are installed in more than 10,000 multifamily, commercial, gated communities, and student-housing properties worldwide.
Our features are designed for developers, owners, property managers, and tenants. Our products lower operating costs and improve tenant satisfaction.
Fantastic people are the key to our success. As a distributed, primarily remote workforce, we're looking for intelligent, passionate, collaborative individuals to join our growing team.
ButterflyMX is seeking an experienced Head of Product Marketing to establish and lead our product marketing function. This role is our first dedicated product marketing hire and will be crucial in shaping our go-to-market strategy and driving product success; it reports to our Chief Product Officer.
Responsibilities:
- Lead the product launch process, partnering with PM, Sales, CX, Marketing, and Finance.
- Conduct win/loss analysis and build out program at scale.
- Conduct market research and competitive analysis to identify opportunities and inform product strategy.
- Train the sales team on new and existing product features and value proposition; develop collateral including demos, case studies, fact sheets, and presentations.
- Promote existing and new products through all marketing channels in partnership with Marketing; assist in the creation of marketing content including blogs, whitepapers, emails, video, social media, etc.
- Evolve product positioning, messaging, pricing, and packaging.
Qualifications:
- 10+ years of B2B marketing experience; 5+ in product marketing.
- Insatiably curious product marketer with a strong ownership mindset and bias for action.
- Thrive on data-driven decision making, fluent in analyzing large sets of data and consumer research.
- High bar for excellence and successful outcomes.
- Comfortable with ambiguity and energized by building a function from 0-1.
- Compelling storyteller, in both written and verbal communication.
- Low ego and can collaborate effectively with cross-functional partners and executives.
- Multi-residential real estate industry experience is a plus.
- Experience with tools: Hubspot, Salesforce, WordPress, Confluence, and analytics tools.
- Prior experience marketing hardware products.
Benefits:
- Comprehensive Medical (ButterflyMX covers 90% of the cost) starting day 1.
- Dental and Vision plans (ButterflyMX covers 100% of the cost) starting day 1.
- 401(k) plan with a match.
- 13 paid holidays and 25 days of PTO.
- Paid Family Leave.
- Employee Assistance Program.
- Quarterly self-care stipends.
- Health Advocacy Program.
- Access to optional benefits, including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits.
EEO STATEMENT
ButterflyMX is an equal-opportunity employer, valuing diversity at our company. We strive to create an accessible and inclusive experience for all candidates and employees.
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