At Memorial Hermann, we pursue a common goal of delivering high quality, efficient care while creating exceptional experiences for every member of our community. When we say every member of our community, that includes our employees. We know that when our employees feel cared for, heard and valued,they are inspired to create moments that exceed expectations, while prioritizing safety, compassion, personalization and efficiency. If you want to advance your career and contribute to our vision of creating healthier communities, now and for generations to come, we want you to be a part of our team.
Job SummaryThe Health Care Content Creator utilizes a deep understanding of consumer health care needs to research, design, and develop content pathways that fill existing gaps. This individual is highly collaborative, and able to work closely with clinicians, educators, the consumer experience team as a whole, and other stakeholders in the creation of content that meets the needs of internal and external audiences. This individual has demonstrable experience with condensing complex health care topics into information that is creatively expressed via the medium and language that is most likely to resonate with the intended target audience. Reports to the Director of Learning and Engagement.
Job DescriptionLocation: Memorial Hermann TowerAddress: 929 Gessner Road, Houston, TX 77024Primarily Remote work but will need to be onsite for research assignments, observations/interviews, workshops, etc (Must reside in the Houston area as you will need to be onsite for different assignments)
MINIMUM QUALIFICATIONSEducation: Bachelor's degree in English, Journalism, Communications, or related field is required.
Licenses/Certifications: (None)
Experience / Knowledge / Skills:- Three (3) years copywriter/content creator within the health care or consumer wellness domain required.
- Agency (marketing, PR, advertising) or editorial experience a plus.
- Working knowledge of human-centered design and journey mapping.
- Comfortable with online publishing/content platforms (CRM).
- Effective oral and written communication skills.
- Excellent presentation skills.
- Proficient in Microsoft Word, Excel, Outlook and PowerPoint.
PRINCIPAL ACCOUNTABILITIES- Ensures content is engaging to diverse existing audiences across multiple patient profiles while planning for future patient informational needs.
- Translates complex medical information into easily understood content that is dispersed using a wide range of tools and platforms (without sacrificing clinical accuracy).
- Collaborates with team members and stakeholders across campuses, utilizing interview and research skills to synthesize existing educational materials and needs in order to design ideal future state.
- Maintains working knowledge of competitive landscape in the area of educational materials and advancements.
- Utilizes performance metrics in order to refine and edit output.
- Writes, reviews, and edits content, ensuring precision, coherence, and appeal to target health care consumer.
- Implements modern qualitative research techniques in developing the leading-edge approaches to consumer engagement needs.
- Ensures consistency, process alignment, and standards across all service lines and locations.
- Ensures safe care to patients, staff and visitors; adheres to all Memorial Hermann policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.
- Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.
- Demonstrates commitment to caring for every member of our community by creating compassionate and personalized experiences. Models Memorial Hermann's service standards of providing safe, caring, personalized and efficient experiences to patients and our workforce.
- Other duties as assigned.