Influencer Marketing Coordinator [76866]
: Job Details :

Onward Search is seeking an Influencer Marketing Coordinator for a six-month hybrid project with a global hospitality client in McLean, VA. This role involves managing influencer marketing strategies, creator partnerships, and inbound opportunities across a diverse brand portfolio.

As an Influencer Marketing Coordinator you'll play a pivotal role in driving influencer marketing initiatives, enhancing brand presence, and adding cultural relevance to the marketing strategy. You'll manage influencer requests, collaborate with cross-functional teams, and build lasting relationships with creators. This role is a perfect fit for a creative, data-driven professional passionate about the digital space, influencer engagement, and brand development.

Influencer Marketing Coordinator Key Responsibilities:

• Evaluate and manage inbound influencer requests while ensuring alignment with brand values.
• Identify emerging creators, maintain talent rosters, and explore collaboration opportunities.
• Develop toolkits and training to educate teams on influencer marketing best practices.
• Collaborate with internal and external teams to create impactful campaigns.
• Analyze campaign performance and provide data-driven insights.
• Handle logistics like booking, travel coordination, payments, and FTC compliance.

Influencer Marketing Coordinator Requirements:

• 1–3 years of experience in social media, digital media, or influencer marketing.
• Proven ability to execute successful influencer campaigns and manage relationships with creators.
• Strong analytical, organizational, and communication skills.
• Bachelor's degree in Marketing, Communications, or related field preferred.
• Familiarity with tools like Sprinklr, Brandwatch, or Sprout is a plus.

Perks & Benefits:

• Medical, dental, and vision insurance, 401(k), commuter benefits, eLearning reimbursement, and professional development opportunities.

This is an excellent opportunity for a creative, data-driven professional passionate about influencer marketing and digital engagement.