Influencer Marketing Manager - Bilingual Mandarin
: Job Details :

Key Responsibilities:

• Influencer Relationship Management:
• Identify, engage, and cultivate relationships with influencers across platforms like Instagram, TikTok, YouTube, and others.
• Build long-term partnerships with influencers that align with the brand's image, goals, and target audience.
• Campaign Development and Execution:
• Design and execute influencer marketing campaigns, from concept to delivery, ensuring the content aligns with the brand's voice and goals.
• Collaborate with influencers to produce high-quality, engaging content that drives brand awareness and conversions.
• Performance Tracking and Reporting:
• Track and analyze campaign performance, monitoring key metrics such as engagement, downloads, transactions and ROI.
• Provide detailed reports and insights on campaign results, using data to optimize future influencer strategies.
• Influencer Discovery and Trend Analysis:
• Continuously research and identify emerging influencers and content trends, keeping the brand at the forefront of the influencer marketing space.
• Analyze competitors' influencer strategies and industry trends to refine and improve our approach.
• Budget Management and Negotiation:
• Manage influencer marketing budgets, negotiating contracts and compensation with influencers to ensure cost-effective campaigns.
• Ensure all influencer agreements align with campaign goals and comply with legal guidelines and brand standards.

Qualifications:

• Education and Experience:
• Bachelor's degree in marketing, communications, advertising, or a related field.
• 3+ years of experience in influencer marketing, digital marketing, or social media management, with a proven track record of successful campaigns.
• Skills and Competencies:
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and influencer culture.
• Excellent communication, negotiation, and relationship-building skills.
• Data-driven and ROI mindset with the ability to analyze campaign performance and optimize strategies accordingly.
• Preferred Qualifications:
• Experience in managing influencer campaigns in industries such as sneaker, fashion, beauty, lifestyle, or e-commerce.
• Familiarity with influencer marketing tools, platforms, and best practices.