Location: New York,NY, USA
Who We Need
We're here because we want someone awesome to join our crew: an energetic Influencer Strategist. We're looking for someone who loves to develop smart strategies, amazing ideas, and executes flawlessly. Oh yeah, and loves to have a lot of fun with amazing coworkers!
The Influencer Strategist will be responsible for helping define, develop, and implement robust influencer strategies for a variety of clients. They will drive initiatives for brand awareness, build a broad reach of advocates across Influencer Marketing programs and must have a strategic mindset and strong knowledge of the influencer space. The Influencer Strategist will also be responsible for owning, managing and executing influencer campaigns; Strong organizational, prioritization & delegation skills are needed. This role will be reporting to the Senior Director of Influencer and will have support from Junior Influencer Strategists.
Who We Are
We are a creative agency called HangarFour within a big PR firm called DKC. But who we actually are is a scrappy, close-knit crew of multi-talented creatives who play a variety of roles. With us, the ability to step in and step up to make ideas happen is what makes us stand out to our clients and the industry. It is essential that you have that vision too.
Responsibilities and Experience:
• Conduct extensive US celebrity and influencer outreach to secure high-profile endorsement for clients across online, social media, and press.
• Participate in the execution of influencer initiatives, including but not limited to product launches, strategic events, as well as press releases and product send-outs.
• Drive a robust multi-tiered influencer plan that creates brand awareness and engagement across earned and paid activity with celebrities, and influencers.
• Oversee and manage 2-4 junior influencer strategists.
• Liaise with relevant talent and their agencies and managers to negotiate earned and paid partnerships, as well as manage campaign activities and output from start to finish.
• Contribute to new business pitches both with ideation and execution
• Create program recaps and report on monthly benchmark results
• Track, monitor and analyze performance while keeping a close tab on competitor activities. Identify gaps and opportunities and develop strategies accordingly.
• Knowledge of platforms including, but not limited to: CreatorIQ, Sprout Social, NetBase, Celebrity Intelligence, Google Analytics, Bit.ly, Instagram Insights/Brand Partner Tools, TikTok Creator Marketplace.
Qualifications
• Bachelor's degree required.
• Minimum 3-4 years experience in Influencer Marketing; Note: Digital and Social Media experience is preferred.
• Must be current on trending influencers, social media platforms and pop culture.
• A passion for social media, current events and the latest social trends and platforms.
• Strong network of contacts with both agencies & influencers preferred.
• Excellent verbal, interpersonal and written communication skills with a high level of attention to detail.
• Highly organized with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines.
• Strong understanding of ROI metrics in the sphere of PR (Public Relations) and social media.
• Diplomatic, team player with an ability to build and leverage a strong network of peers and partners.
• Demonstrates initiative, resourcefulness, and willingness to learn.
• Nimble, adaptable, and highly productive in a fast-paced, changing work environment.
• Enthusiastic team player with a positive attitude and ability to be a self-starter.
• Must be highly organized, detail oriented, and able to multitask.
Attitude Basics:
· A player we can count on: Always organized so you can move fast with us and willing to put in the extra time and effort with the team on projects when needed
· Someone who makes others' lives easier: When something goes wrong, you can figure out a way to solve it with the team and get the job done
· Fervid desire to learn and ability to receive feedback while maintaining a great attitude so we can ALL improve.
At DKC, we celebrate diversity and are committed to creating an inclusive environment for all employees.
We are proud to be an equal opportunity employer and value diversity at our agency. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.