Interim DTC Manager (Leave Coverage) Strategy and Projects · Chicago, IL · Hybrid Remote
: Job Details :

Blueair, as part of Unilever, is a rapidly growing global brand with rocketlike potential. At Blueair we believe that the freedom to breathe clean air is a basic right, and we fight for that right around the world. We have built a team of thinkers, dreamers, and doers who are passionate about our impactful products. At Blueair, we strive to gain and support the next generation of innovators in the market. We are seeking to add to our entrepreneurial culture and team with an Interim DTC Manager.

Position Description:

As the Interim DTC Manager, you will spearhead the development and execution of our direct-to-consumer strategy, driving growth and enhancing customer engagement. You will lead a team to deliver compelling digital experiences and manage significant P&L responsibilities. Your role will involve overseeing site replatforming projects, implementing data-driven strategies, and coordinating with cross-functional teams to achieve key business objectives. Your expertise will be crucial in leveraging brand strengths and aligning omnichannel opportunities to maximize impact.

This role is hybrid and requires applicants to live in the following states: IL, IN, NY, NJ and be willing to commute to a local office (Chicago/NYC) two days a week.

Responsibilities and Functions:

• Accelerate Growth: Develop and execute a comprehensive digital full-funnel strategy to attract, guide, convert, and retain both current and prospective audiences.
• P&L Management: Oversee a significant P&L with full accountability, including forecasting, reporting, prioritization, resource allocation, and strategy development to achieve growth and profitability targets.
• Team Leadership: Mentor and develop a high-performing eCommerce team, fostering a culture of continuous improvement and excellence.
• Digital Product & Growth Initiatives: Implement and optimize digital features and campaigns to enhance user experience, leveraging personalization, AI, and other advanced technologies.
• Team Collaboration: Coordinate with global teams and agency partners to ensure seamless execution of marketing strategies.
• Cross-Functional Coordination: Work closely with brand, creative, content, and marketing teams across North America, Sweden, China, and ROW to align on campaign development and execution.
• Thought Leadership: Serve as the DTC subject matter expert within Blueair, driving thought leadership and innovative approaches.
• Agile Methodology: Promote and implement agile practices within the team, focusing on customer-centric priorities and optimizing the agile approach for enhanced results.
• Data-Driven Insights: Apply a data-driven mindset to analyze performance metrics, derive actionable insights, and make informed decisions that drive growth and efficiency.
• Subscription Strategy: Support a robust subscription strategy to maximize customer lifetime value (LTV) and foster long-term brand loyalty.

Skills & Qualifications:

• Education: Bachelor's or master's degree in marketing or similar field.
• Extensive DTC Experience: 8-10 years of direct-to-consumer marketing experience, with a strong track record in managing large-scale campaigns and achieving significant growth in a consumer durable goods environment.
• Proven Leadership: Demonstrated ability to lead and develop high-performing teams, with experience in managing people and driving collaboration across departments.
• Strategic and Analytical Expertise: Advanced skills in developing and executing DTC strategies, with a deep understanding of performance marketing, data analytics, and consumer behavior to inform decision-making and drive results.
• P&L Management: Solid experience in managing substantial P&L accounts, including budgeting, forecasting, and resource allocation to meet profitability and growth targets.
• Technical Proficiency: Experience with DTC site replatforming and updates, particularly on platforms like Shopify, including a strong grasp of project management and execution timelines.
• Subscription and LTV Focus: Proven ability to design and implement successful subscription models and retention strategies that enhance customer lifetime value (LTV) and foster brand loyalty.
• Industry Experience: Previous experience in durable consumer products sector is a major plus.

About the Company:

We are looking to add to our entrepreneurial culture and team. Here, employees are challenged to perform at a high level while helping the company grow and are given the opportunity to excel and grow themselves. Blueair is constantly in pursuit of opportunities that strengthen our cause to support and enhance the education and betterment of air quality for people around the world.

Our Take on Leadership:

Growth Mindset: This is competitive leadership. Taking the lead in the marketplace versus following. It's a positive attitude about the company's future — glass half-full —but it's realistic. It's passion for winning. Winning defined as gaining market share. It's placing a fresh emphasis on innovation — challenging the status quo.

Consumer and Customer Focus: This is purpose-driven leadership. It's externally focused — on consumers, on customers. First take care of consumers and customers; financial performance will follow. It's a heightened passion for the consumer: “I firmly believe in improving the lives of consumers.” It's bringing the voice of the consumer and the customer into everything we do. It's seeing our brands through their eyes.

Bias for action: This is action-driven leadership: This is what I will do. It's speed and sense of urgency in making decisions. But it needs to be thoughtful action, intelligent risk-taking. Also, it's not wasting time on bureaucracy — it's output that counts. And it's simplifying my agenda, carefully choosing priorities — and not taking on too much.

Accountability and Responsibility: This is performance-driven leadership. I will deliver against KPIs, holding myself to the highest standards.” I will also hold other people accountable — first by setting clear expectations and then by telling them if they are on the right path. It's staring reality in the eye — doing it with numbers. It's taking responsibility for Blueair's overall performance, not just by delivering my results but by helping other people deliver their results. Finally, it's personally driving change and using operational discipline to deliver on the promise.

Building Talent and Teams: This is people-driven leadership. It's passion for people. It's having the best people in the right positions, whatever the person's gender or background. It's giving people plenty of room to do their part and recognizing them for their contributions. It's investing in people's development — giving them feedback and challenging work. It's also constantly challenging myself to grow and improve. And it's building aligned, cohesive teams that pull together to win.

If you consider yourself a go-getter who loves to #win, and someone who loves to have fun, then we may have the job for you.

Blueair is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled, or veteran status.

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