Americas Strategy and Transactions – Content Marketer Supervising Associate – Brand, Marketing and Communications (BMC)
Join our Brand, Marketing and Communications (BMC) team for our growing Strategy and Transactions (SaT) service line of business in the U.S. You will help drive our brand and reputation through thought leadership, ad campaigns, media outreach, and sales materials. You'll support our team's effort to provide a wide range of marketing and communications services to internal and external audiences. And you will use data to both optimize our campaigns and support lead generation opportunities.
The opportunity
As a Content Marketer, Supervising Associate within the BMC function, you will play a key role in building brand awareness and consideration of our SaT business. The Content Marketer Supervising Associate will support the team's five Senior Content Marketers with directing the marketing strategy and initiatives for select SaT priorities, solutions, and sectors, including working with sector/solution leaders to develop annual marketing plans, managing content and campaign development, and tracking budget.
Working closely with the Senior Content Marketers on the team, this position will be a nexus of project management connectivity within the team, engaged with the team's writers, media specialists, public relations officers, and internal communications officers, as well as solution and sector practice colleagues, business development functions, and the Americas Sector and Global SaT Marketing teams.
This role is a pivot opportunity for a marketer to grow their early career from technical to strategic marketing as they shape a brand with impactful storytelling. This strong marketing team is the perfect environment for the willing talent to learn and grow.
Your key responsibilities
- Support the Senior Content Marketers as they:
- Team with Americas SaT Leaders and sector leaders to create solution-focused and sectorized marketing and communications campaigns and initiatives aligned to key buyer issues.
- Align with the Global SaT Marketing team to inform and activate global campaigns in the Americas.
- Align with Americas Sector Marketing teams on marketing activities involving SaT.
- Work closely with senior level subject matter experts to create impactful content and support the management of its distribution, externally and internally, utilizing multiple formats and channels as appropriate.
- Adept at implementing campaigns and effectively managing multiple concurrent marketing initiatives.
- Ability to engage and collaborate with team members and senior stakeholders.
- Track effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates.
- Able to thrive while working within a highly matrixed and evolving organization with teammates and stakeholders based across the country.
- Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows.
- Proactively engage appropriate BMC specialty groups to help complete program deliverables. This includes internal and external communications, video, thought leadership, branding, digital marketing, agencies, other service lines, and more.
To qualify for the role, you must have:
- At least 5 to 7 years of marketing experience with B2B marketing experience preferred.
- Bachelor's degree, preferably with a marketing or equivalent experience.
- Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills including the talent to translate complex technical concepts into compelling marketing messages.
- Proven track record of success in a large, global, and highly-matrixed enterprise.
- A solid understanding of the go-to-market and sales processes in a complex organization.
- Ability to work independently, as well as in virtual teams.
- Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders.
- Availability to work at an EY office (New York or Hoboken) 2-3 days per week.
- Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects.
- Proven talent at building relationships and influencing without authority to produce results and outcomes.
- Ability to track the effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates.
Ideally, you'll also have:
- Demonstrated ability to interface with senior leaders and decision-makers across groups of diverse stakeholders.
- Ability to work in a fast-paced environment, possess efficient time management and prioritization skills.
- Adhere to internal reporting requirements and risk management protocols.
- Ability to proactively share marketing insights and market knowledge.
What we look for
We are looking for individuals that have a strong business acumen, work ethic, and personal leadership. Innovative, creative thinkers who are strategic, collaborative, and consultative and who can bring a fresh perspective will thrive in this environment. Strong contributors to a collegial and supportive team culture.
What we offer
We offer a competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
- Continuous learning: You'll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We'll give you the insights, coaching, and confidence to be the leader the world needs.
- Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
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