ROLE: Junior StrategistLOCATION: New York CitySALARY: Up to $65,000Who are we? We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique 'people power & platform power' approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer's game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world's leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the 'True Human Influence' movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. Description: We are seeking a dynamic and highly motivated Junior Strategist to join our team. The ideal candidate will have a keen eye for discovering new and upcoming creator trends, a deep understanding of social media trends, and the ability to vet creators on behalf of brands. This role will work closely with our senior strategist to monitor cultural trends, unpacking creative insights, and ensuring that our influencer campaigns are relevant and impactful. Key Responsibilities: Discovering New Creator Talent:
- Actively search for emerging creators across new and current social media platforms.
- Evaluate potential influencers based on content quality, engagement rates, and alignment with brand values.
- Maintain a database of up-and-coming creators and track their growth and influence.
- Building ongoing creator lists based on verticals
Vetting Creators:
- Presenting creator recommendations internally ensuring the meet the brand brief
- Conduct thorough background checks on potential creators to ensure brand safety.
- Assess creators' previous partnerships, audience demographics, and overall reputation.
- Present vetted creators to brands with detailed reports and recommendations.
Trend Monitoring:
- Keep up-to-date with cultural trends and how creators are leading these movements.
- Analyze social media trends and identify opportunities for brand engagement.
- Share insights and trend reports with the team and clients to inform campaign strategies.
Content Strategy:
- Collaborate with the marketing team to develop content strategies that leverage creator partnerships.
- Ensure that all creator-generated content aligns with brand guidelines and campaign objectives.
Experience:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in influencer marketing, community management, or social media.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and emerging trends.
- Excellent communication and interpersonal skills.
- Ability to multitask and manage multiple projects simultaneously.
- Proficient in using social media analytics tools and CRM software.
- Passion for influencer marketing and a knack for identifying potential talent.
Roles + Responsibilities / Requirements
- Familiar with creators across verticals + platforms
- Understands vetting process in partnership with Client Services
- Follows trends
(some of our) Benefits & Perks:
- 401k Plan (eligible after your first 90 days of employment)
- Medical, Dental & Vision plans provided
- Career Framework approach to levelling to ensure our compensation and progression is competitive
- 22 days of Paid Time Off (+ Bank Holidays which can be flexed to your needs)
- Office first hybrid approach with 3 days in our NY HQ (NoMad)
- Yearly tenure celebrations
- Company wide offsites, seasonal celebrations and events
At Influencer, we're committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry. Department Impact Studio Locations New York Remote status Hybrid Remote