Job Description About Us:AmpersandPeople is a specialized Human Resources Consultant that supports smaller and growing businesses with a host of services including recruiting. We are pleased to be working with Desi Fresh Foods in its expansion and move to a new plant.About Desi Fresh FoodsA little over 20 years ago it came to our attention that Sundeep, a well-respected and established Indian caterer, was making his own yogurt to use in drinks and sweets. He felt that this was the only way he could get the authentic flavor he needed for his Indian recipes.Back then, if you visited any grocery store, you would only find American style and brands. Families had two choices: buy the American style or make their own at home. Out of this dilemma Desi Natural Dahi was born.Our company has grown based on consumer requests. Over the years we've added Whole Milk and Lower Fat Desi Paneer Cheese and ORGANIC Desi Natural Dahi! Now, we are proud to introduce, refreshingly authentic Desi Natural Lassi and Yogurt Drinks. Our name, Desi Natural Dahi, reflects the fact that our products do not contain any artificial preservatives, and they have THE authentic Desi taste you crave. Consistency, quality, purity, and - above all - taste are the reasons why we are the #1 brand of Indian yogurt in the United States.We are launching a new phase of growth with the opening of our new manufacturing plant in Winchester, VA that will allow us to bring our great products to an ever larger market as we develop more partnerships.Responsibilities:
- Sales Strategy Development: Developing and implementing sales strategies to expand current business, gain new business, achieve revenue targets, and maximize profitability among 2nd tier key Retail, Private Brand, and Co-Manufacturing partners.
- Key Account Management: Building and maintaining new and existing strong relationships with key 2nd tier Retail accounts, Private Brand, Food Service, and Co-Manufacturers. This involves understanding the customer's business needs, negotiating terms and agreements, and ensuring customer satisfaction at all levels with transparent, clear and timely communication.
- Market Analysis: Conducting market research and analysis to identify opportunities for growth and to stay abreast of market trends, competitor activities, and consumer preferences. Work with Marketing Director, Customer Marketing Manager, and VP of Sales on opportunity planning/targets.
- Forecasting & Planning: Collaborating with internal teams such as Marketing, Operations, and Finance to develop accurate sales forecasts and strategic plans to meet sales targets and customer program needs.
- Promotional Planning: Developing and executing promotional plans and trade marketing activities to drive product visibility, increase sales, and enhance brand awareness. Must be budget conscious, staying with allocated spend.
Requirements:
- MUST HAVE 5 plus years of experience in sales, account management, broker management, and/or related roles within the CPG industry, preferably with Emerging Brands, with a proven track record of success
- Branded and Private Brand experience is preferred
- Entrepreneurial spirit; used to working in a fast paced, limited resource environment with ability to pivot at a moment's notice
- Analytical and strategic thinking abilities with proficiency in data analysis and interpretation
Bonus Points:
- Experience with dairy products ideal
- Bachelor's degree in business administration, marketing, or a related field
Perks:
- Hybrid role coming to our Winchester, VA facility for meetings generally twice monthly, otherwise can work from home.