Lead Administrator - Marketing Analytics and Operations
: Job Details :

Lead the monthly and/or weekly reporting efforts for TTU stakeholders, offering a holistic view of marketing channel performance and identifying trends within accounts. Provide optimization recommendations and actionable insights for Google Ads, Meta Ads, and other paid media channels based on performance data analysis through tools such as SEM Rush. Act as the lead resource for Marketing & Communications regarding reporting and data analytics tools, ensuring proficiency and effective utilization of available resources. Provide performance projections and budget recommendations to the marketing functional group, supporting strategic decision-making processes. Stay informed about emerging trends and developments in marketing tools and practices, actively participating in cross-departmental knowledge sharing initiatives. Standardize the marketing functional group's approach to A/ B testing through brief development and implementation, ensuring consistency and effectiveness in testing met...