Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. We are looking for a Lead, Growth Strategy to join Snap Inc. This role will lead and launch high-growth programs to serve Snap's global Small and Medium Customers (SMC) audience and drive retentive growth in priority SMC segments. Quarter-backing SMC organization's overall strategy in key segments, this role will own SMC's global retentive growth goals. And ensure that small and medium sized advertisers succeed by leveraging Snap to power their business' growth. The ideal candidate brings experience owning growth goals (such as, monthly active users/advertisers or retained users/advertisers) and leading go-to-market initiatives, with a lens akin to driving partner-led or product-led growth. They will have a proven track record in problem solving, scaling, and leading growth programs or initiatives. They will develop, deploy and scale global growth programs that address the needs of small and medium businesses in their segment - via a test and iterate framework. The role will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Marketing, Operations, Product, Engineering, Advertiser Support, and Data Science). What you'll do:
- Build and execute growth programs for key advertiser segment(s) globally to achieve advertiser acquisition, activation and retention goals.
- Identify new growth opportunities to acquire and retain advertisers, leveraging customer insights, product and performance data, market trends, and growth best practices.
- Plan, test and scale programs to grow adoption of business solutions across Snap's platforms, driving experimentation and optimization across programs, campaigns, and in-product experiences.
- Own x-segment program strategies from ideation to goal attainment, developing business plans, customer and market insights, and analyzing program effectiveness.
- Establish performance measurement criteria and KPIs to track against business growth goals and present results and recommendations based on program performance.
- Lead functions like Data Science, Operations, Marketing, Customer Insights to analyze program effectiveness, design experimentation frameworks, adopt a test-and-learn approach into programs, and build customer-centricity.
- Drive communication and influence a broad range of stakeholders including executives.
Knowledge, Skills & Abilities:
- Experience developing, growing and sun-setting growth programs, especially into SMB or high-growth consumer areas.
- Proven track record in driving programs that are multi-geography, and complex in nature.
- High comfort with and passion for data driven decision making.
- Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders.
- Self-starter with strong collaboration skills and ability to multitask.
- Ability to adapt to changing priorities and is comfortable with ambiguity.
- Experience or familiarity in working with the media or digital advertising industry.
- Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team.
- Proficiency in presentation skills and comfort presenting to and communicating with senior leadership.
- Experience leading cross-functional teams to launch new programs and drive results, in a rigorous KPI-driven setting.
- Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed.
Minimum Qualifications:
- BS/BA degree or equivalent years of experience.
- 8+ years experience in growth, consulting, corporate strategy, partner marketing or product management.
Preferred Qualifications:
- Masters degree, or MBA, or a degree in engineering, mathematics, or economics.
- Experience launching, maintaining and sun-setting scaled growth initiatives.
- Passion for structured problem solving, developing / testing hypotheses, and modeling.
- Passion for change, Snapchat, and creativity!
If you have a disability or special need that requires accommodation, please don't be shy and provide us some information. Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a default together approach and expect our team members to work in an office 4+ days per week. At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success! Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future. Zone A (CA, WA, NYC): The base salary range for this position is $168,000-$252,000 annually. Zone B: The base salary range for this position is $160,000-$239,000 annually. Zone C: The base salary range for this position is $143,000-$214,000 annually. This position is eligible for equity in the form of RSUs.