Location: Rochester,NY, USA
GENERAL PURPOSE:Reporting to the Associate Vice President for Marketing Communications and Donor Engagement, the Lead Marketing Strategist advises on and supports digital-first strategies for the University of Rochester¿s annual fundraising and engagement goals, and the multi-year comprehensive campaign.The Lead Marketing Strategist articulates the business context, objective(s) and overall business needs of the Advancement program for the University and the Medical Center. The Marketing strategist provides digital-first recommendations, develops messaging and/or media strategy, works closely with the creative and content teams, external agencies and vendors for the successful, timely and cost-effective implementation of plans¿including customer journey strategies. The Lead Marketing Strategist provides clear and concise direction to internal partners and oversees the email marketing program for Advancement.The Lead Marketing Strategist acts as the project manager for marketing and communication plan components by establishing schedules, due dates and budgets. As the project manager, follows up with the appropriate internal teams and outside vendors and agencies to ensure timely and on-budget project completion.The Lead Marketing Strategist is responsible for communicating progress both in-person and through written management presentations in terms of campaign implementation and project status as well as campaign effectiveness based on plan objectives and key performance indicators to both the leadership of their assigned areas and to Marketing and Communications leadership. They also will have two direct reports, including a data marketing analyst and a digital and social media marketing assistant director.The Lead Marketing Strategist is highly knowledgeable about their assigned areas in terms of the types of services or activities provided (the ¿product¿), the competition or obstacles hindering the achievement of objectives and the drivers of growth. At the same time, the Lead Marketing Strategist applies understanding of how digital content, marketing, social media, advertising, outreach and communication can be employed to help the leadership of their assigned areas accomplish their objectives.The Lead Marketing Strategist provides additional support for leadership and institutional priorities and serves as a liaison to other marketing departments at the University and the Medical Center to ensure brand alignment and coordination.RESPONSIBILITIES:Advancement Business SupportServes as a member of the management team(s) and counsel designated Advancement lines of business and/or departments and other area(s) as may be assigned.Contributes to the development and execution of the overall business strategy by partnering with the administrative leaders to identify, prioritize and develop marketing and business goals.Assists with providing support to departments for developing digital-first strategy, competitive intelligence, category trends, marketing strategy, regional development, campaign development, reporting and analytics and marketing technology.Marketing & Communications Plan DevelopmentApplies professional expertise to develop marketing and communications plans to achieve the objectives of assigned areas.Develops integrated marketing and communications approaches to advance business goals. Collaborates actively across the Marketing Communications and Donor Engagement group, along with Advancement Services, to strategize and conceptualize solutions that integrate online outreach activity, creative concepts, new content and message placement in traditional and digital earned, owned, and paid media.Applies best practices to enhance the efficiency and effectiveness of the delivery and evaluation of marketing services.Digital Campaign and Staff ManagementManages marketing campaigns and projects to effective completion including initial strategy development, collaboration with the internal creative and content teams and external agencies/vendors, review of work in progress, internal Communications team approval, presentation of concepts and work-in-progress to leadership, production and market implementation. Manages a staff of two.Campaign ReportingIn partnership with the data analyst, tracks and presents the results of campaigns including key performance metrics and ROI measures to the Advancement Leadership Team, internal leadership and other Leadership as needed.Planning and ConsultingServes as a marketing and communications ¿consultant¿ and digital contributor for projects as needed. Consultative elements include but are not limited to: developing original marketing and communications plans and customer journeys, identifying target audiences and matching to appropriate channels, analyzing and drawing insight from a competitive analysis, conceptualizing, outlining and/or implementing strategies and tactics for complex projects, such as service line or departmentally-focused campaigns.Professional DevelopmentPursues professional development by enrolling in internal or external ongoing professional education and attending appropriate local and national conferences. Stays abreast of current trends.Other duties as assignedQUALIFICATIONS:Bachelor's degree in Communications, Marketing, Business Administration or related field required;Master¿s degree preferred.7 years of relevant and progressive experience required;3 years of supervisory experience preferred;or equivalent combination of education and experience required.Knowledge in Salesforce Marketing Cloud, Salesforce, G4/Google Analytics, Looker Studio, and other software platforms required.Experience in creating and implementing strategic communications plans with proven results required.Must understand and ensure compliance with HIPAA requirements and organizational policies for protecting patient privacy and other confidential information required.Demonstrated proficiency in brief and plan document and PowerPoint writing required.Strong organization and project management skills required.Extraordinary ability to deal with multiple, competing priorities with minimal supervision required.Strong written, oral, and interpersonal communications skills; comfortable talking to all levels of faculty/staff, and in front of groups required.Ability to work independently and within a collaborative team required.Experience with data analysis and metrics, PowerPoint presentations and/or graphic design would be a plus.Ability to manage administrative projects, make sound decisions, and support design and implementation of new programs required.Ability to translate strategic plan concepts to creative and content direction to yield effective and engaging tactical solutions required.The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University¿s mission to Learn, Discover, Heal, Create ¿ and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.How To ApplyAll applicants must apply online.EOE Minorities/Females/Protected Veterans/DisabledPay RangePay Range: $86,482 - $129,723 AnnuallyThe referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job¿s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.Apply for JobCareersSign InNew UserLocation: Central AdministrationFull/Part Time: Full-TimeOpening: