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Job Description:About ETS:
For more than 75 years, we have amplified products and services based on rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures includes TOEFL, TOEIC, GRE, and Praxis. Along with research, development, and innovation that explores new frontiers in learning and measurement, our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
The Lead Public Relations Associate is responsible for creating and implementing communications campaigns aligned with the business and mission objectives of ETS. Strong understanding of public relations strategy and tactics is critical, as is experience in content development and management, and digital and social media strategy. The ability to manage multiple priorities is essential to success in this role.
Responsibilities:
- Develop to improve public perception of ETS
- Develop and oversee delivery of key messages to target audiences through traditional and non-traditional earned media
- Position ETS positively with key external groups including higher education faculty and administration, policymakers, key education associations, press, and other opinion leaders
- Help inform ETS brand strategy bringing both strategic and tactical approaches to digital and social content, media relations, executive thought leadership, and events.
- Actively engage, participate in, and contribute to brand team planning and strategy efforts
- Develop working relationships with key media contacts
- Draft and disseminate content including press releases, media alerts, articles, and other media for ETS newsroom, social media posts, social media content campaigns, video, infographic, and other content types.
- Develop background materials and remarks for leadership in connection with media interviews, press briefings, conferences, business meetings, trips, and other public events
- Oversee contracted PR agencies and vendors to ensure tactics are being executed in a manner consistent with established strategies, timelines, and budgets
- Adhere to ethical standards and comply with the laws and regulations applicable to the job function
Required Skills:
- Ability to create and implement a communications plan with international elements
- Excellent writing skills
- Strong interpersonal and consensus-building skills, a demonstrated ability to interact effectively with multiple internal and external stakeholders
- Ability to work non-traditional hours when necessary
- A commitment to working collaboratively as part of a cross-divisional team
- Knowledge of web-based technology and demonstrated use of social and media tools for content creation and brand journalism, media tracking, research, analysis, and targeted communications
- Experience with crisis management
- Experience in working with education issues; K-12 education a plus
Education:
- Bachelor's degree in Communications, Marketing, or related field
Experience:
- 7 years of public relations/communications experience are required or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary
- Experience developing content and social media strategy
- Experience in media relations
- 7 years of experience in public relations and/or brand marketing, domestic and international, including a strong working knowledge of both traditional and social media engagement
ETS is mission-driven and action-oriented
- Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
- How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
- Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.
ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.
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