Location: Nashville,TN, USA
About:
Tennessee-based law firm with more than 280 attorneys representing and advising Fortune 500 companies as well as regional and local businesses, including acting as the principal corporate counsel for approximately 35 public companies.
Summary:
The Marketing & Business Development Coordinator will report directly to the Managing Director and will serve as the liaison between the practice group and the marketing & business development functions within the department.
Responsibilities:
• Track practice group trends and client news for Managing Director (MD) and attorneys
• Collect, track, and oversee experience collection for the practice group, including periodic reporting to industry league tables, and other related submissions
• Coordinate and attend practice group luncheons (assist in preparing meeting agendas and scheduling, along with other event details)
• Meet weekly with designated P&BDM and MD
• Develop an understanding of practice group offerings and client profiles and coordinate with P&BDM and MD on implementation of Marketing and Business Development tactics
• Assist in responding to practice RFPs and maintain RFP log
• Develop pitch books for attorneys and track progress/results of new business pitches
• Develop and maintain targeted lists for practice group mailings, events, email alerts, etc.; Coordinate with Marketing Manager, Technology on list maintenance
• Oversee and coordinate practice group seminars, third party conferences, and events from start to finish, including working with P&BDM and MD, along with attorneys on program content and agenda development, mailing lists and invitations, presentation materials, registration, CLE credit applications as needed, etc.; work closely with conference services department regarding logistics
• Oversee and coordinate website postings for the group, including experience postings, events, speaking engagements, etc.
• Track practice-specific metrics for presentation to firm management, MD and practice heads
• Assist in the development and execution of a content strategy for practice-specific digital and print media, including social media (Twitter and LinkedIn), blog, firm website, e-newsletters, etc.
• Assist Marketing Manager, Communications in public relations efforts, as well as attorney rankings and directory submissions
Requirements:
The Business Development Coordinator will meet the following qualifications:
• Bachelor's degree (B. A. or B. S.) and 3-5 years of related experience and/or training, experience within the legal or professional services field preferred