Location: Brooklyn,NY, USA
Who We Are
UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.
The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).
We are looking for a Lifecycle Marketing Manager to join UnitedMasters!
What You'll Do
As a Lifecycle Marketer at UnitedMasters, you will own UnitedMaster's lifecycle marketing strategy and execution - enabling millions of artists to make a living doing what they love. You will play a pivotal role in crafting and executing lifecycle campaigns that engage our artists at every stage of their artist journey. Your primary focus will be to design, implement, and optimize campaigns that drive user acquisition, engagement, and retention, ensuring a seamless and impactful artist experience. You will harness data and A/B experimentation to optimize our messaging and offerings, making each artist feel understood and valued. By collaborating with cross-functional teams, you will create a cohesive artist lifecycle plan that aligns with our business goals, our brand voice and enhances brand loyalty.
Key Responsibilities:
* Artist Journey Mapping: Analyze and map the artist journey, identifying key touchpoints and opportunities to engage, upsell, and retain artists. Utilize best practives and develop a deep understanding of artist behaviors, preferences, and feedback to inform lifecycle strategies.
* Campaign Development and Execution: Design and execute targeted email, push notification, and in-app messaging campaigns that effectively communicate with artists at various lifecycle stages. Develop an experimentation framework for utilizing A/B testing to refine and optimize messaging for maximum impact.
* Content Creation: Collaborate with the product, design, and marketing teams to create compelling, relevant content for lifecycle marketing campaigns. Ensure that messaging is consistent, on-brand, and tailored to the artist's journey.
* Segmentation and Personalization: Create artist segments based on behavior, demographic, and psychographic data. Develop personalized marketing campaigns that cater to the artist wherever they are in their career journey.
* Cross-functional Collaboration: Work closely with product, marketing, customer support, and business development teams to ensure lifecycle marketing campaigns are integrated and aligned with overall business objectives. Facilitate seamless hand-offs between stages in the artist journey.
* Data Analysis and Reporting: Leverage analytics tools to track campaign performance and artist engagement metrics. Use insights to refine strategies, forecast trends, and report on the health of the artist base and the impact of lifecycle marketing efforts.
* Innovation and Trends: Stay ahead of the latest trends in lifecycle marketing, artist engagement technologies, and best practices. Experiment with new approaches and technologies to continually evolve our lifecycle marketing efforts.
Knowledge, Skills and Abilities
* Strong familiarity with marketing automation tools (Braze, etc.), CRM software, analytics platforms (e.g., Google Analytics, Amplitude), and digital marketing channels. Should be very comfortable building audience segments and setting up multi-channel campaigns based on those segments.
* Ability to analyze data, understand artist behaviors, measure the effectiveness of marketing campaigns and continually hone campaigns based on that data for maximum effectiveness
* Deep understanding of artist-centric marketing and the ability to craft clear, compelling messaging that resonates with artists in every stage of their career
* Self-starter with strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
* Experience building marketing strategies and campaigns designed to engage and retain paid subscribers across multiple channels.
* Flexibility to adapt priorities in a fast-paced, fluid startup environment.
Minimum Qualifications
* Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
* 4+ years of experience in lifecycle marketing, artist engagement, or a similar role, preferably in a B2C environment
* Demonstrated success in developing and executing lifecycle marketing campaigns that have driven artist acquisition, retention, and growth.
* Hands-on experience with email marketing tools, CRM platforms, and analytics software.
* Excellent verbal and written communication skills.
About UnitedMasters, Inc.
UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world's leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.
Salary Hiring Range: $132,000 - $155,000
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)
Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.
The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
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