Location: White Plains,NY, USA
Gerber Life Insurance Company is seeking a Lifecycle Marketing Operations Manager. This role will help to operationalize Lifecycle marketing experiences developed for our customers using customer journeys and leveraging marketing technology (Such as Salesforce). The ideal candidate will take a customer first mindset to marketing throughout the lifecycle, and possesses a strong background in marketing operations implementation, data and is adept at segmenting audiences, and understands the full marketing funnel. You will collaborate cross-functionally to execute engaging campaigns that enhance customer experiences and contribute to the overall success at Gerber Life. Lifecycle marketing focuses on building and maintaining strong relationships with customers throughout their entire interaction with the Gerber Life brand, from initial awareness to post-purchase engagement. The Marketing Operations Manager plays a crucial role in ensuring that marketing operations are streamlined, efficient, and aligned with the overall audience led lifecycle marketing strategy.
In this position, you will be responsible for the day-to-day management of marketing activities, including the advancement of email campaign programming, campaign execution and operations, data maintenance, augmentation and the implementation of new MarOps frameworks
Responsibilities:Lifecycle Campaign Execution and Oversight:
- Collaborate with cross-functional teams to align strategies with overall business goals.
- Manage daily operations of the Lifecycle marketing channels marketing calendar, strategy and content, build and deployment of email campaigns, SMS, display, social as well as the A/B testing, measurement and reporting.
- Implement triggered and personalized campaigns based on customer behavior and lifecycle stage.
- Design content and set-up of customer Lifecycle campaigns alongside our creative team to ensure brand guidelines are followed.
- Report and provide recommendations on overall campaign performance.
- Use data to continuously evaluate, measure and optimize the lifecycle marketing programs.
Audience Data Management and Analysis:- Collaborate with Data teams to segment the customer base for targeted marketing efforts.
- Lead the development of comprehensive communication strategies for various customer segments throughout their lifecycle
- Partner with data mar-tech on data management and integrity, including lead list imports, database maintenance, field updates, deliverability, and compliance.
- Rigorously evaluate and analyze campaign and journey performance to ensure each message drives the desired results.
Customer Journey Management:- Collaborate with cross-functional teams to map out the customer journey and identify touchpoints.
- Lead the execution of the multi-channel campaign calendar across multiple touch-points
- Work in close partnership with the strategy, audience and marketing teams, cross-functional partners, and agencies to ensure project plans are aligned with the strategic goals of the brand and project timelines are met.
Audience Segmentation and Targeting: - Segment customers based on relevant characteristics, behaviors, and demographics (keeping in mind over-arching segmentation strategy).
- Develop personalized and tailored communication approaches for each segment to maximize relevance and engagement.
- Define objectives and KPIs for each segment, aligning with overall business objectives.
Qualifications:
Work Setting:
Educational Requirements:
Computer Skills and Knowledge of Hardware & Software Required:
Certifications & Licenses (i.e., Series 6 & 63, CPA, etc.):
Position Demands:
The salary ranges posted reflect our targeted base pay hiring range for the position. The final determination on base pay for any position will be determined based on multiple factors to ensure pay equity within the organization. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives whereby total compensation may exceed base salary depending on individual performance.
Note: Posted Hiring Salary Range:$123,280-$154,100