- Lead loyalty experience - projects across enterprise
Proactively recommend and design loyalty experience use cases and then plan for scale of successful PoCs into digital and dealer and partner channelsDesign and lead loyalty workshops and other work sessions along design partners, internal partner teams and external partners and agenciesLead the day-to-day relationship with loyalty vendor(s) including managing the scope of work and deliverables supporting loyalty experience projects Serve as primary business project manager lead for loyalty and experience projects conducted by the team, leveraging agile practices and ceremonies- Develop and own the KPI tree for loyalty experience and overall customer loyalty measurement in partnership with Analytics teams a
- Support materials creation for executive reviews, sprint reviews, and other presentations
- Support business units to identify and address opportunities for loyalty improvement by leveraging customer insights across the customer loyalty journey
- Present complex findings to internal and external stakeholders in a clear and concise manner.
Duties:
- Lead and support the design, delivery and measurement of customer loyalty experience initiatives
- Collaborate with business teams and partners to identify and shape and measure loyalty experience initiatives
- Lead the loyalty measurement of PoCs and overall loyalty health
- Lead and deliver assigned loyalty and personalization strategy projects
- Serve as primary business project manager for loyalty projects
- Support increasing knowledge of loyalty experience
- Serve as internal SME on loyalty experience and state of loyalty
- Monitor market and competitive strategies
- Support with preparing presentation updates on project progress work to leadership during bi-weekly sprint reviews & related projects and meetings.
- Publish reports and findings on test and learn initiatives to increase the use of personalization strategies throughout marketing and product teams
Qualifications, Experience, and Skills
- Degree in a related field, MBA preferred.
- 7+ years in loyalty, digital marketing, customer strategy, insights creation, or other relevant experience
- Strong communication skills, storytelling, utilize data analysis to drive business improvement
- Experience working with internal stakeholders and channels to improve business processes and customer experience
- Knowledge of how loyalty initiatives work, particularly experiential, non-points-based loyalty strategies and initiatives
- Data analysis and insights creation
- Working experience across digital transformation, marketing systems, data strategy and customer strategy formulation
- Hands-on experience developing executive presentations and pitching ideas at the sr level
- Demonstrated strong collaborative, leadership, and interpersonal skills. Able to interact with diverse stakeholders across the organization
- Demonstrated strategic decision-making mindset
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.