Job DescriptionThe Manager, Analytics leads the implementation of data-driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of digital marketing initiatives. The Manager works together with a Director to manage data and insight delivery processes, drive innovation, and ensure all-around team success.We are seeking a self-motivated individual who is execution-focused, able to deliver under tight timelines, and manage data challenges in digital media and marketing. Success in this role requires the ability to manage complexity while collaborating across teams. This role reports to a VP, Analytics.Key Accountabilities:
- You will lead the execution of the overall data strategy on behalf of clients, including onboarding, data integration, reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting
- You will understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
- You will ensure alignment between day-to-day analytics support & approved measurement frameworks
- You will work collaboratively with internal Client Services, Products & Services, and Strategy team members, as well as with counterparts within the client team, as a Data Science & Analytics subject matter expert
- You will prepare & deliver executive-level presentations for internal and external audiences
- Participate in a team-wide culture of learning by staying current on industry trends, developments in methodologies, and technologies
- Potential to participate in new business efforts
Qualifications:
- 4+ years of analytics experience in a data-driven environment
- Bachelor's degree in Statistics, Economics, or related quantitative field, required. Advanced degree preferred
- Media experience is necessary
- Proficient in MS Office with advanced Excel skills
- Proficient in SQL & Tableau or similar data visualization tool preferred
- This role is remote-friendly
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