Location: Northbrook,IL, USA
We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people's homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making-and our story is still unfolding.
We're here for it. We think you should be too. We're looking for a driven professional with an inclusive mindset to join our team as a Manager, Brand Marketing.
The Manager, Brand Marketing will lead the content, storytelling and asset development as well as planning and strategy for the Furniture, Textiles and Accessories categories (including CSR, Design Services and collaborations).
This is a hybrid position that requires 4 days in the Northbrook, IL office.
A day in the life as a Manager, Brand Marketing...
* Serve as the Brand Manager and Content Strategist for Crate and Barrel annual, seasonal, and other content planning across the furniture, textiles and accessories categories
* Manage the marketing content strategy including the editorial planning calendar, message map and cross channel asset development process
* Manage marketing budget to drive the Crate and Barrel business and track progress against those plans
* Develop customer lifecycle marketing strategies across all channels.
Lead the development of sound strategic communication plans based on clear understandings of the objectives
* Lead cross functional teams across Marketing, Creative, Media and Ecommerce to ensure our brand message is being communicated clearly and effectively across all channels to our consumers
* Lead content briefings including developing the brief, inspiring great work and keeping the team on time and on budget
* Oversee creative development of all marketing materials to support relevant marketing
* Analyze data, both internal and external, to determine areas of improvement in order to grow market share
* Research competitive programs and marketing initiatives
* Partner with the ecommerce team to create online customer experiences that provide the best branded shopping experience
* Partner with merchants to ensure product assortment serves needs of our customer, and to identify opportunities to promote specific product for our various segments
* Assist with development of reporting for store management
* Understand customer needs and trends for Crate and Barrel segments in order to develop long-term customer relationships
* Lead and execute relevant virtual and in-personal events
* Innovate new methods to attract customers to the brand including emerging technology, non-traditional media strategies, and new techniques
What you'll bring to the table...
* Strong experience brainstorming and developing creative, breakthrough content strategies and ability to develop strong consumer lead strategies for our core businesses
* Exceptional strategic and metrics-driven analytical skills at both the micro and macro levels
* Strong experience managing a marketing vehicle such as digital media, ecommerce, or social media
* Demonstrate strong command of media and broader advertising research resources, capabilities and limitations
* Ability to internalize category product data and functionality
* Understand customer needs and trends for customer segments in order to develop long-term customer relationships
We'd love to hear from you if you have...
* 4 years previous marketing and/or retail experience
* Bachelor's Degree or relevant work experience required
* Strong presentation and written communication skills
* Ability to simplify and structure complex and ambiguous problems
* Collaborate and work effectively across functions; Influence and achieve consensus on goals and objectives
* Team oriented, collaborative, diplomatic, and flexible
* Ability to present complicated material in a concise and effective way
#li-hybrid
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Job ID 2024-20695 Date posted 09/30/2024 Position Type Full-Time
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Our commitment to our associates is of the utmost importance. One of the reasons the company attracts such a diverse group of associates is that we offer a full menu of benefits that are relevant to their lives, both on and off the job. We are proud to offer a comprehensive compensation and benefits package to support eligible part time and full time associates and their families, including:
* Medical/Dental/Vision
* Life insurance and Disability
* Retirement and 401(k) match
* Paid time off, wellness time and volunteer time
* Merchandise discount and EAP resources
* Tuition Reimbursement
Many of these benefits begin on day one, and extend to eligible dependents. To learn more about available benefits please click
Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as the Company . The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request.
The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.
State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
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