Location: Melville,NY, USA
Type: Full timeJob ID: JR9681Key Responsibilities:Account-Based Marketing StrategyDevelop and execute integrated marketing programs that generate leads and align with business goals to drive B2B demand generation in hospital and ASC markets.Marketing AutomationLeverage ABM tools (e.g. 6sense) and marketing automation platforms (e.g., HubSpot) to create, manage, and optimize multi-channel lead nurturing campaigns. Hands-on experience with email marketing automation, segmentation, and workflows is essential.Data-Driven ApproachTrack and analyze metrics, including funnel performance and campaign effectiveness, to make data-informed decisions that continuously improve lead conversion rates.Collaborate with Business DevelopmentPartner with the Business Development team and regional leadership to drive ABM strategies and business growth, using data and insights to guide decisions and improve outcomes.Market InsightsUnderstand the competitive landscape, market dynamics, and local market factors to create targeted and impactful campaigns that resonate with key stakeholders.Call CampaignsLead and manage outbound call campaigns to initiate, nurture, and qualify leads, ensuring consistent follow-up and engagement to advance leads through the funnel.Trade Show & Event MarketingPlan and execute lead generation strategies for trade shows, conferences, and other industry events to drive awareness, generate leads, and build relationships with potential clients.Content CreationCollaborate with internal teams to develop relevant content for lead nurturing, including one-pagers, blogs, videos, and educational materials tailored to hospitals and ASCs.ReferralsManage campaigns to optimize the effectiveness of referral program, fostering internal advocacy to drive new business referrals.REQUIRED QUALIFICATIONSBachelor's degree in marketing or a related field.3+ years of experience in B2B marketing, with a focus on lead generation and driving growth through omnichannel campaigns.Proficient with marketing automation tools such as HubSpot; experience with lead scoring and nurturing workflows is a plus.Demonstrated success in managing the sales funnel, nurturing leads, and improving conversion rates.Advanced analytical skills, with the ability to interpret data from multiple sources and report on KPIs to optimize pipeline development and ROI.Exceptional project management and organizational skills, with the ability to work independently in a fast-paced environment.Awareness of digital marketing channels, including SEO, PPC, social media, and email marketing.Excellent written and verbal communication skills, with the ability to present insights and ideas clearly to cross-functional teams.Availability to travel several days a month for client meetings, trade shows, and business development events.PREFERRED QUALIFICATIONSProven experience with outbound lead generation tactics, including call campaigns and event-based marketing.Healthcare experience is a plus.Total RewardsSalary: $90,000- $110,000Generous benefits package, including:Paid Time OffHealth, life, vision, dental, disability, and AD&D insuranceFlexible Spending Accounts/Health Savings Accounts401(k)Leadership and professional development opportunities#J-18808-Ljbffr