Location: Atlanta,GA, USA
Are you looking for more?
At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.
As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what's important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.
What we're looking for:
Manager will drive the business of how customers shop the rapidly growing online Flooring category in this exciting role on Mohawk Flooring North America's Digital & eCommerce team. This role will help to define the best-in-class category experience, and accelerating eCommerce growth for owned B2C, B2B, and dealer sites. This role is also responsible for optimizing capabilities and driving engagement and conversion with a focus on demand generation. The individual will be required to lead a large cross-functional teams while managing a small digital team, heavily cross-collaborating with IS and marketing/brand across all business units, creative, and external agency partners to drive growth.
What you'll do:
* Business Owner & Key Initiatives Lead of prominent Brand.com Platforms - Lead cross-functional teams to prioritize and execute initiatives to support business goals, ultimately driving the performance of master brand sites such as: pergoflooring.com, mohawkflooring.com, and karastan.com, as well as Dealer sites via the Omnify program. Ideate, plan, and act as lead for critical traffic- and conversion-driving initiatives.
* Product Launch & Marketing Activation - Lead delivery of perfect launches on brand.com via partnership with cross-functional partners. Lead cross-functional teams to prioritize product launches and campaigns to ensure on-time, excellent representation of product innovation.
* Online Category Experience Excellence - Define and deliver the optimal online flooring shopping experience for owned and dealer partner sites. Leverage internal learnings to share and apply best practices to grow the total category while establishing MHK as thought leaders in the space. Deliver recommendations grounded in data, building best-in-class CX for assigned brand.com sites by driving improvement initiatives.
* Collaborative Approach to Content - Manage and prioritize content calendar for assigned brand.com properties with cross-functional partnership and oversee site updates. With Content team, advise on best-in-class-content based on known conversion drivers to drive a consistent category shopping experience. Develop test and learns to create the most educational, compelling, and converting enhanced content.
* Analytics Proficiency - This role will partner with Analytics to help lead all things data, making recommendations based on insights. Drive online category success through regular analysis of Adobe Analytics. Understand metrics & impact of actions on performance, such as engagement and conversion metrics, content updates, new product introductions. Make recommendations on how to improve UX via learnings, working across the organization to gain alignment, test, and learn.
* Other Capabilities - This role may lead other key projects or areas of focus such as Email Strategy, SEO, Paid Media, etc. depending on candidate experience and business needs.
What you have:
* 6--8+ years of experience driving and delivering success in online or omnichannel environment
* FMCG/CPG eCommerce experience or Agency experience preferred
* Bachelor's degree in Business or Marketing; MBA a plus
* Strong analytical background
* Ability to function well in an ambiguous environment
* Adapts well to evolving priorities
* Preferred experience with email marketing and SEO initiatives
* Preferred experience with branding/marketing initiatives, especially technology-driven efforts
* Ability to build and scale capability and best practices across cross functional teams
* Excellent communication and presentation skills, with experience presenting to internal customers & executive audiences
* Strong understanding of the evolving digital landscape and how to incorporate that knowledge into building brands online
What else?
* Position will lead a Specialist or Sr. Specialist, Digital & eCommerce Marketing
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world's largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.
Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.