Your Role
The Digital Enterprise Growth team is looking for an experienced E-Commerce Manager to drive membership growth and financial performance through our billion dollar digital health insurance sales channels. The Digital Enterprise Growths Digital Sales team oversees the strategy, design, and operations for Blue Shields digital experiences focused on marketing and selling our health insurance products through B2B and B2C channels. The E-Commerce Manager will report to the Director of Digital Sales. In this role, you will collaborate with business and technology partners, manage a team of product management professionals, and be responsible for the strategy and execution for key acquisition websites. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Work
In this role, you will:
- Ensure key personas are identified, created, developed, and utilized effectively for multiple complex product areas with a broad scope
- Exhibit natural and intuitive user empathy
- Coach, define, analyze, and own KPIs across multiple complex products with a broad scope to determine experience success, failures, and next steps through iteration
- Present KPI performance to stakeholders at the executive level
- Conduct secondary market research and apply toward product strategy
- Effectively organize and lead brainstorming sessions
- Define and deliver Blue Shields B2C Digital Sales strategy across all Consumer lines of business and products with KPIs measured in financial performance and membership growth
- Oversee the operations, maintenance, and enhancement of Blue Shields B2C sales and marketing web sites leveraging direct report product managers and matrix relationships with user experience and information technology team members
- Effectively collaborate with stakeholders from the Sales, Marketing, User Experience, Digital Content, and Enterprise Analytics organizations to coordinate efforts to drive sales through our digital channels
- Use industry and functional expertise to influence and expand Blue Shields digital marketing and sales capabilities at the enterprise level
- Work with information technology partners to insure that relevant supporting platforms meet the needs of our current and future web site capabilities
- Coach, mentor, and develop product owners on our team to help them expand their product management skills and have a greater impact on company goals
Your Knowledge and Experience
- Requires a bachelor in Business, Finance, Economics, Public Health, Information Technology, or related field
- Requires at least 7 years of prior relevant experience, including 3 years of management experience gained as a team leader, supervisor, or project/program manager
- Requires experience using user analytics tools such as Adobe Customer Journey or other similar tools for the tracking, reporting, and funnel optimization of digital end user journeys required
- Requires experience with A/B testing and User Testing as a regular practice
- Requires experience managing full-time employees and supporting their product management education and career development
- Requires experience supporting integrated omni-channel marketing campaigns with built in measurability and financial performance goals
- Experience with health plan organization or related environment such as insurance, financial services, or other complex consumer product areas, strongly preferred
- Experience with Adobe Experience Manager, Target, and Customer Journey Analytics including A/B testing and funnel performance management, strongly preferred
Pay Range:
The pay range for this role is: $ 118800.00 to $ 178200.00 for California.
Note:
Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.