Manager, Event Marketing - Seller Acquisition
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Position Summary...What you'll do... Manager, Event Marketing - Seller Acquisition Make your mark on the legacy of Walmart and come build the next great retail disruptor of global online marketplaces. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Marketplace is an integral part of Walmart's growth strategy and fast-paced innovation is embedded into every aspect of what we're building.We are looking for an experienced Event Marketing Manager to join our team and help execute our Marketplace events strategy. The ideal candidate will lead with creativity and have a diverse experience planning and executing events, including trade shows, industry events, and experiential marketing activations. They will be able to recommend and activate strategies such as conference attendance, sponsorships, speaking opportunities, partnerships and more. The ideal candidate would have experience in conceptualizing booth and activation design and is an expert in working with marketing agencies.This role is a critical addition to the Marketplace marketing team, with the goal of attracting and tracking new leads and generating awareness and interest for the brand. This role will collaborate with internal and external stakeholders to help build relationships with customers. You will make an impact by : Manage the planning execution of third party (3P) events with a clear understanding of the market opportunity, from inception to assessment. Lead the trade show activations including booth presence, onsite and experiential engagements, offsite activations, and all content/speaker management. Lead the event journey from inception to completion. Creating successful designs that resonate with the intended audience and business objectives Financial management, including budget development and management, expense management and invoice processing, timely post-event reconciliation and final financial reporting Manage go-to-market event playbooks, including work-back schedules and execution plans for each event. Collaborating with the team to define client segments and targeting. Perform post-event lead consolidation, including uploads and tracking using CRM systems. Managing event tactics as part of integrated omni-channel campaigns that bring new leads to the pipeline and nurture down through the funnel Evaluate event performance by compiling, analyzing, and reporting metrics and KPIs. Source event services from vendors and marketing agencies. Traveling as needed for on-the-ground event management Partnering with other Walmart business units for mutually beneficial event opportunities Effectively communicating across the team to share plans, updates, and results. Create and closely monitor value adds at every opportunity and demonstrate commercial awareness Share knowledge of best practices, new suppliers, services and venues You'll sweep us off our feet if... You have 6+ years of relevant event marketing experience (experience in Collectibles a plus). You are experienced using Salesforce or other Martech/ CRM solutions You bring a track record of managing event marketing growth strategies (in a B2B setting preferred) You are a confident communicator with strong analytical and writing skills You have experience working with BD teams and a strong understanding of how event marketing supports business KPIs You have strong project management, negotiation skills and organization skills You bring vendor management experience You are willing to travel for events and team meetings, as needed Experience in retail, ecommerce an added plus Bachelor's degree preferred How you'll thrive at Walmart: Performance-based incentive awards 401k with company match Stock purchase plan Paid parental leave Working alongside collaborative, innovative team members Ability to growth and develop across several areas of the Fortune 1 organization And much more About Walmart Marketplace We are Walmart Marketplace-Our sellers and their millions of amazing products help make Walmart Marketplace one of the fastest-growing eCommerce platforms in the U.S. Whether you're a small business or global brand, our innovative solutions simplify the selling experience and help deliver growth at scale. We bring a passion that is unmatched, and our efforts have an epic impact on the world around us, both inside and outside of work. With colleagues across the nation, we strive to create a sense of belonging and embrace diversity in all forms, with no shortage of guidance and support for you as you grow and develop your career here. Discover the impact you can make at careers.walmart.com .At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00 Sunnyvale, California US-08479/San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:- Stock Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in marketing, business, or related area and 2 years' experience in marketing or related area. Option 2: 4 years' experience in marketing or related area.Prior work experience using Salesforce or other Martech/CRM solutions.Prior work experience with business development teams and event marketing.Prior work experience in vendor management. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Prior work experience developing and managing event marketing growth strategies in a business-to-business setting., Prior work experience in retail or eCommerce. Primary Location... 221 River St, Hoboken, NJ 07030, United States of America