Location: New York,NY, USA
About the Team
DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about - helping grow businesses and the communities that support those businesses. To further this mission, we're looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our Consumer business at DoorDash.
About the Role
As a Manager, you will play a critical role in shaping and executing the strategy to re-engage lapsed customers and make DoorDash more affordable for our users. Your focus will be on driving efforts to win back customers who have churned, with the ultimate goal of converting them into loyal, long-term users. This position blends product marketing with growth marketing initiatives, giving you the opportunity to craft innovative campaigns and solutions that enhance the affordability and appeal of the platform.
You're excited about this opportunity because you will
* Operate as a general manager within marketing, setting the vision, goals, and strategies across both resurrection and affordability work streams.
* Get the opportunity to work on both 0 to 1 bets as well as on large initiatives that allow you to drive impact at incredible scale.
* Act as the voice of the customer, deeply understanding their top pain points and serving as a go-to expert on churned audiences for the Marketing organization
* Develop the consumer re-engagement strategy (the what ), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
* Serve as the hub of the wheel within marketing, leading cross-functionally across Brand, Creative, Retention, and Performance Marketing teams (to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app channels
* Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, + finance to develop integrated strategies, provide cross-functional leadership updates, and report out on key initiatives / campaigns
* Track primary metrics across functions, reporting progress out to org and senior leaders
* Stay current on marketing best practices, cultural trends and competitive landscape
We're excited about you because
You have:
* 6+ years of professional experience in marketing in a corporate or startup environment
* Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel
* The ability to connect with people, build relationships and influence without authority
* A strategic, business-mind; you find trends in the data and look to gather audience first insights
* A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
* An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task.
* A track record of driving and measuring business success through marketing
* Bachelor's degree required; MBA preferred
* 2+ years of people leadership experience
Why You'll Love Working at DoorDash
* We are leaders - Leadership is not limited to our management team. It's something everyone at DoorDash embraces and embodies.
* We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
* We are learners - We're not afraid to dig in and uncover the truth, even if it's scary or inconvenient. Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute.
* We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
* We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
* We offer great compensation packages and comprehensive health benefits.
We expect this position to be filled by 11/18/24
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