Manager
: Job Details :

Pre-Mix is one of Diageo's top three critical priorities. Winning in Pre-Mix is critical to maintaining share, as Pre-Mix is outpacing all other categories of spirits. Pre-Mix will lead a projected 81% of all spirits growth over the next three years. 70% of Pre-Mix flows through the Retail Channel, so a tight shopper marketing strategy and subsequent programing is a critical component to winning. We are looking for a dynamic and high-energy self-starter to lead the Shopper Marketing and selling Strategy. This person will guide strategic & creative deployment of brands across several key National Account customers. The role develops and implements customer specific retail programs intended to drive traffic, increase basket, and/or increase conversion and is responsible for developing industry leading selling support materials and tools to enable Every Day Great Execution across brand, channel and category to be used by field activation, sales and distributor teams. This role will work cross functionally with many internal and external partners in order to deliver best in class, quality sales support that is grounded in fact-based insights leveraging category, shopper and consumer insights that support retail leading to placements of Diageo brands on the shelf, on the floorfor existing and new items across entire Diageo Pre-mix portfolio. As a team, we are also moving in a direction where we are building and performing big, scalable insight driven programs that can be implemented along the full path to purchase and across Retailer physical and digital channels. In addition to working hand-in-hand with the National Accounts Sales teams, this role will also work closely with the CP&A (Commercial Planning & Activation) and brand teams to 1) establish a feedback loop; to help them better understand the customer situation with national accounts so that they can develop programming that can be used by national accounts and 2) to take the programming and assets that they develop for their respective brands/categories and find a home for them with the national accounts customers. Additionally, you will work closely with our many agency resources as well as finance, legal, and our distributor partners. Collaboration is key to this role! The position reports into our VP of RTS & RTD Customer Marketing & Development, and dotted lines into the VP of Customer and Market Activation. You will very much feel part of the Pre-mix team, and the spirits customer marketing team. Complexity of Role: This role requires someone who can juggle many projects at one time and can flex their style based on the stakeholder/function they are interacting with. There must be an understanding of data and insights and a preexisting knowledge of key national customers and shoppers. Clear communication is essential as is strong project management. There must be an ability to manage not only many projects and partners, but agency relationships too. While this role does not have any direct reports, the ability to lead and influence decisions and decision makers is critical. Analytical: Ability to gather and translate data, synthesize, analyze, and present data from multiple systems/sources (examples: Nielsen, IRI, Numerator, DunHumby, Spectra, Account Sold, Shipment, Depletion, etc.) to build a selling story that is grounded in fact-based support that will resonate with distributors, sales reps and retailers in order to support and drive everyday great execution. Commercial: Understanding of both retailer/on premise operator and distributor/wholesaler needs. In addition, broad understanding of marketplace dynamics, including chain, independent and Control. Keen awareness of competitive set and driven innovation activity. Solid understanding of market research techniques and approaches. Needs to be able to resolve when and what research/data is required to support selling tools and be able to synthesize information down to for field team understanding. Financial Management of Selling Strategy selling tools & project lead budgets as vital Leadership Responsibilities and Decision-Making Rights Accountable for development of best in class insight lead selling support tools that enables everyday great execution through the value chain - Diageo, Distributor and retailer. Influential across many different partners - Advanced Analytics, Commercial Innovation, Performance Management, Brand / Commercial Planning & Activation, GDBS, Field Activation Team, Sales and external Distributor teams - Sales and Trade Development Decision Making: This role will evolve the way we develop and distribute selling support tools using advanced Analytics and technology to drive and enable everyday great execution. Must have: Ability to build adapt and/or build big, creative programs. To develop & translate customer & shopper insights into customer specific activities and programs Collaborative spirit. This position collaborates with many different parts of the organization. You will work with sales, CP&A, brand, legal, agencies, and some of our distributor partners. The collaborative spirit is also critical to build the much needed relationships with our customers; both on the buying side and even better, on the marketing side. Flexibility. As is often the case with this business, plans and direction will impact from time to time. Multiple projects will present themselves at once and sometimes all of your key customers will have a major result at the same time. Being able to prioritize and self-manage will be essential to the success in this position. Strong presentation skills. Having a good data driven story is critical, but you have the ability to deliver it internally and more importantly externally to persuade our customers. Creativity. Creativity comes in many shapes and forms, but the ability to solve complex problems with creative solutions and the willingness to find new ways to grow the business is critical in order to flourish in this role. Top 3-5 Accountabilities Deliver commercially grounded insight lead sales support tools delivered in a consistent, packaged approach in a timely manner. Partnering to refine the way we deliver selling Regularly review progress with key partners (internal and distributor )appropriate Qualifications and Experience Required 7+ years of experience CPG environment, track record of success in: shopper/consumer insight development, brand activation, joint customer business planning. Advanced level of analytical skills across syndicated & internal sources. Ability to switch seamlessly between ideation and commercial. Proven ability to handle multiple projects with strong project management skills. Experience in Category Development, Category Management, Customer Marketing or strong commercial/sales experience. Strong previous experience with customers (off premise channels) shopper/customer marketing curriculum. Must have shown success with cross functional team management and strong influencing skills. Agency experience (first-hand or managing of agencies) a plus. Advanced working knowledge of Excel and PowerPoint Not required - working knowledge of Excel VBA macro-based language or basic familiarity with any coding language Strong ability to take information from multiple data sources and tell a tight, concise commercially relevant story. Worker Type :Regular Primary Location:3WTC Additional Locations : Job Posting Start Date : 2024-08-27 Salary Range: Minimum Salary: $110400 Maximum Salary: $184000 At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits, short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role's primary location. With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ