Location: New York,NY, USA
DescriptionYou Lead the Way. We ve Got Your Back.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you ll learn and grow as we help you create a career journey that s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you ll be recognized for your contributions, leadership, and impact every colleague has the opportunity to share in the company s success. Together, we ll win as a team, striving to uphold our company values and powerful backing promise to provide the world s best customer experience every day. And we ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and let s lead the way together.How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you re finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.Enterprise Digital & Data Solutions (EDDS) brings together key internal business operations that provide support to all American Express business units. As part of EDDS, the Enterprise Performance Channel Enablement team supports digital marketing initiatives at scale.The Manager role will oversee US audience & media solutions, primarily focused on People Based Marketing (PBM), which is designed to future-proof digital marketing across American Express. Additionally, this role will focus on ad tech innovation. Understanding, vetting & enabling new marketing/publisher solutions to ensure the enterprise continues to run best in class marketing efforts. This position works closely with various business units across the Enterprise, other key EDDS partners & external partners; focused on building data-driven audience segmentation, strategies, and execution.Key Responsibilities Include:Partner with American Express colleagues to understand their business and fashion suitable performance channel & people-based solutions to help them drive growthSupport the continued development of our People Based Marketing program, enabling key strategic business units to take advantage of central platformsDrive key performance indicators, most notably Acquisition, through digitally addressable channelsOversee the development of audience strategy across business units for both prospects & customersWork with key Ad Tech, Mar Tech, & Agency partnersInfluence & manage key strategic partners to help them understand the benefits of AXP platforms and data solutionsDevelop robust testing program, to contribute to global learnings and incrementally grow the channelsPartner with Analytics & Data Science counterparts to understand, and make best use of, Amex data sources and deliver new measurement solutionsMonitor internal & external digital trends and technologies, to continually improve the program and maintain competitive advantageInvestigate expansion into new channels and opportunitiesSupport platforms and solutions with appropriate processes, governance, and contractual requirementsEnsure adherence to regulatory policy with internal Privacy stakeholdersMinimum QualificationsMinimum 5 years' experience in digital marketing required, with experience managing performance channelsUnderstand of addressable, programmatic and native advertisingExperience working with digital Ad Tech and Mar TechStrong people management skills, experience directly managing an individual is a plusExperience working in a matrixed organization, influencing stakeholdersExcellent oral & written communication skills, including presenting to senior leadershipDetail-oriented with solid organizational & time management skillsA self-starter who owns their role, is able to multi-task, and prioritize work in a fast-paced environmentQualificationsSalary Range: $80,000.00 to $155,000.00 annually bonus benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we ll consider your location, experience, and other job-related factors.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:Competitive base salariesBonus incentives6% Company Match on retirement savings planFree financial coaching and financial well-being supportComprehensive medical, dental, vision, life insurance, and disability benefitsFlexible working model with hybrid, onsite or virtual arrangements depending on role and business need20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacyFree access to global on-site wellness centers staffed with nurses and doctors (depending on location)Free and confidential counseling support through our Healthy Minds programCareer development and training opportunitiesFor a full list of Team Amex benefits, visit our Colleague Benefits Site .At American Express, you ll be recognized for your contributions, leadership, and impact every colleague has the opportunity to share in the company s success. Together, we ll win as a team, striving to uphold our company values and powerful backing promise to provide the world s best customer experience every day. And we ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees - Click here to view the Know Your Rights poster and the Pay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.Job: MarketingPrimary Location: US-New York-New YorkSchedule Full-timeReq ID: 24010991