At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary Responsible for developing annual media plans for Digital and Traditional properties that align to the marketing strategy for the Brand. Utilizes Media effectiveness tools to determine the appropriate media channel mix that resonates within a continuous improvement mindset. The Media Manager serves as a Media Subject Matter Expert (SME) for annual and initiative-based plans and plays a key role in delivering on strategy, impactful plans that will contribute to achieving the Goals/KPI's for the given initiative. This role is the day-to-day contact with the assigned Media agency to ensure plans are developed and executed flawlessly and within assigned budget. Responsible for a $30 - $40M annual budget.
Principle Duties and Responsibilities - Owns the media plan development and deployment for all media channels, inclusive of Linear TV, radio, Out-of-Home, Print, Connected TV, OLV, Display, Social, Paid Search and Affiliate.
- Plan and effectively manage a $30 - $35M annual media budget providing monthly forecast updates to Finance. Provide/recommend increases/ decreases in spend where appropriate to take advantage of opportunities as they occur and to achieve business performance.
- Manage media agency partner to develop on strategy plans within set budget and offer up innovative ideas and value adds for the Brand. Ensure rigorous performance analysis is conducted on all media channels to optimize the media mix by channel.
- Be a subject matter expert on all media channels and be an active member in the Integrated Planning Process meetings.
- Responsible for the deployment of all media channels and ensures cross functional partners complete the necessary work to deliver on time, on strategy plans.
- Lead through a continuous improvement mindset by setting strong goals and feedback sessions and apply learnings to media plans.
- Stay current on media trends and create test & learn plans to continually optimize plans.
- Lead, mentor, and develop one social media specialist by setting clear goals and accountability for performance.
- Collaborate with NFR on contract negotiations with selected media partner to provide optimized fee structure and value.
Basic Qualifications - 5+ years of experience in a media agency or client-side marketing team.
- Traditional and Digital experience a plus.
- Experience in effectively managing multi-million-dollar media budgets.
- Experience in utilizing media analytics to inform optimal plans.
Education - Bachelor's degree or equivalent experience.
Skills and Abilities - Expertise in developing a wide range of marketing plans in a dynamic environment.
- Strong relationship-building skills.
- Highly proficient in Microsoft Office Suite, including Excel, and PowerPoint.
- Strong understanding of media analytics.
- Solid understanding of the technical needs behind digital marketing channels.
- Solid understanding of all emerging trends in the media industry.
- Strong ability to convert strategic plans into execution of tactics.
- Excellent oral and written communication & presentation skills
Competencies - Strong communication and people leadership skills
- Creative thinking
- Critical thinking
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.If you have a disability and require assistance in the application process, please contact our Recruiting Department at ...@foodlion.com