Manager, Paid Media & Performance at Hertz summary:
As a Paid Media & Performance Manager, I oversee the planning and management of global advertising budgets to enhance media efficiency and align with regional business strategies. My role includes collaborating across functions, managing media vendors, and driving the execution of digital advertising campaigns while analyzing performance metrics to optimize media strategies. With strong expertise in Google Ads and SEO/SEM, I lead the strategic direction of media investment, ensuring effective budget allocation and impactful analytical insights.
A Day in the Life:
Successfully plan, manage, and forecast global advertising budgets to maintain optimal levels of media mix and efficiency in accordance to regional business needs and/or local market environments. Identify and implement new media vendors, manage and streamline internal processes, and disseminate results across the team and organization.
The starting salary for this role is $85K; commensurate with experience.
What Youll Do:
- Full ownership of Brand Marketing investment financials, including: the completion of media insertion orders, processing campaign billings, and invoice reconciliation
- Plan and forecast global media investments and their associated returns with executive-level reporting
- Partner with Finance to produce monthly marketing forecasts, close-of-month reports, and long-range business plans
- Collaborate across all functions of the organization to identify paid digital media needs and provide impactful analytical insights
- Lead the planning and implementation of digital advertising campaigns, including SEM, social, display, video, and other digital media
- Manage the identification and deployment of prospective media vendors, managing the procurement process, the vendor relationship, and performance reporting
- Develop and review digital materials for accuracy and timeliness of content, including creative trafficking sheets
- Oversee media calendar, confirm all paid digital go-live/end dates, and obtain campaign confirmation and screenshots
- Prepare pre-, mid-, and post-campaign presentations to report on media strategy against media goals
- Assess media campaign results and propose improvements
- Manage global media tagging needs and partner with Digital Experience to prioritize and monitor the completion of requests
- Collaborate across functions to define the objective, scope, and prioritization of product initiatives.
- Control allocated global media budgets, reallocating as needed (with up to daily adjustments), against delivery on a weekly basis
- Consolidate Brand Marketing budgets, with monthly deliverables
- Propose, coordinate, and support strategic media plan negotiations based on established budgets by utilizing past campaign data to support the buy
- Establish and maintain scalable processes that ensure best practices in campaign builds, targeting, audiences and messaging
- Manage aspects of digital marketing operations, including key publisher/partner relationships and agency support
What Were Looking For:
- Undergraduate degree in marketing, advertising or other business discipline required (MBA highly preferred)
- 3 -5 years of professional experience in digital marketing
- 3-5 years managing and implementing successful paid, omnichannel advertising strategies
- Google AdWords and Google Analytics expertise
- Travel industry experience a plus
- Expert-level knowledge of SEO/SEM and paid advertising with a proven track record of successful results
- Media buying and planning experience
- Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms
- Strong understanding of current on market, competition, trends, tactics, concepts, practices, and procedures
- Agency experience preferred
- Proven track record of working under tight deadlines while keeping others on-schedule
- Proactive with account recommendations and sharing industry insights
- Highly proficient in MS Office, especially Excel
- Ability to collaborate with internal and external stakeholders across multiple functions and locations
- Ability to influence
- Flexible and adaptable; ability to work effectively in ambiguous situations
- Excellent verbal and written communication skills
- Excellent organizational and multitasking
- Results driven, ability to make decisions and help solve problems
- Ability to drive process and organizational change.
- Ability to motivate teams and keep a positive attitude in a fast-paceddeadline-driven environment.
- Ability to work under minimal supervision with a goal-oriented mindset.
- Ability to see the big picture and leverage critical thinking and decision-making skills.
- Excellent organization, time management, delegation, and prioritization skills.
- Courageous leadership and accountability.
What Youll Get:
- Up to 40% off any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran Keywords:
digital marketing, advertising management, media buying, SEO, SEM, Google Ads, marketing strategy, campaign optimization, performance analytics, budget management
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