Location: Princeton,NJ, USA
About ETS:
For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures include TOEFL, TOEIC, GRE and Praxis. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.
ETS is looking for a highly motivated social media and content marketing expert with 10+ years of experience to help deliver best-in-class owned (and some paid) social media for the ETS corporate brand and sub-brands (ETS Research Institute and ETS Solutions) as well as constantly setting the standard for ETS's brand teams, regional teams, local markets as part of the corporate Center of Excellence. The role will be responsible for working with the team on strategy, planning, execution, and reporting results to management.
This role reports to the Executive Director, Integrated Marketing Channels and has two direct reports.
RESPONSIBILITIES
Understand ETS's new brand positioning, portfolio and bring this to life through all corporate social to keep and expand on the momentum of ETS's recent brand repositioning.
Create and manage the execution of ETS's owned/organic platform strategy. Have a strong point of view on how we grow and expand our presence on each channel and really connect with our audiences.
Ability to closely collaborate with the AVP Global Brand & Marketing Excellence, Executive Director Integrated Marketing Channels, and cross-functional teams to ideate and execute the social strategy (including channel strategy, persona, tone and KPIs) and leverage results internally for monthly and quarterly reports.
Thoroughly understand ever-evolving social marketing landscape and liaise with Creative Strategy team on corporate guidelines, best practices and the evolution of ROI
Provide best in class leadership as part of global Center of Excellence through leading by example on Corporate Brand to support global brand teams, regional teams, and local markets on the brand's social strategy, insights and best practices to help them upskill and best collaborate.
Be able to excite and motivate internal teams with compelling storytelling on the role social plays in driving the brand and business units.
Liaise with agencies in developing social and content programming
Manage two direct reports on social media and content.
SKILLS
Proven change-maker. You've got ideas and make them happen.
Skilled at cultivating relationships with internal and external partners and cross-functional teams
High level of organizational and project management skills.
Ability to focus and work under pressure, with the ability to prioritize and handle a variety of projects simultaneously.
Beauty, CPG, Tech experience is preferred
Experience managing agencies and vendors
Ability to manage budgets accurately
Expert in social media landscape
Strong analytic skills. Experience with social tools like Sprout, Sprinklr is a plus
Collaborative spirit and ability to work cross-functionally with many different teams on projects
Strong interpersonal skills (written-especially PowerPoint-and oral)
Strong appreciation for our mission and brand
Must be professional, energetic and have a positive attitude
Creative thinking a must
Ability to travel for work outside of NJ, e.g. to events, conferences, agencies.
#LI-HYBRID
#LI-NK1
EDUCATION
Bachelor's degree or equivalent combination of education, training, and experience required
EXPERIENCE
10+ years' experience in social media marketing for a brand (in-house or agency)
ETS believes in a Total Rewards philosophy for our employees, and they include:
* Health, Vision, Dental insurance plans to choose from
* Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
* Generous PTO and vacation time to balance your work and life
* Additional 8 hours of PTO for volunteer work
* Retirement plan (401(a)) and traditional Roth (403b) with company contribution
* Commuter Benefits, Pet Insurance, 1 year subscription to Calm App
ETS is mission driven and action oriented
* Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
* How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
* Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.
ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.