DescriptionWavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.Role Summary & ImpactThe Manager in Strategy and Planning Insights (SPI, a practice within Strategy) will support Wavemaker's strategists and planners with their analytical expertise and a passion for insights. We're seeking a curious, data-savvy storyteller to dive deep into research and uncover learnings that shape our strategies and drive client success. Reports to the SPI Director.Looking for individual with:
- Strong critical thinking skills and a passion for uncovering insights; A provocateur who thrives working independently and asks thoughtful questions.
- Strong analytical skills with a solid foundation in statistics, i.e., a step above media math. Skillset in regression modeling is highly desired.
- Expertise in marrying syndicated consumer research with quantitative methodologies, with a background in media, advertising, marketing or consulting.
- A results-driven, highly creative, collaborative mentality.
Key Responsibilities
- Understand ins and outs of client's business and category, keeping abreast of the latest category and media trends.
- Ability to storytell outcomes from research. Independently identify the best data sources & develop key insights by synthesizing primary, syndicated, and client-owned research.
- Contribute to high-visibility projects such as thought leadership and new business initiatives.
- Expert in research resources and proprietary tools, utilizing them to support consumer insights and planning principles.
- Syndicated audience data (e.g., MRI), competitive reporting data (e.g., Vivvix), client-owned reporting, and primary research
- Understand the process of budgeting & optimal channel mix allocation and can provide input to planning & client teams using industry best practices.
- Apply statistical knowledge and media math to support budget recommendations, portfolio analyses, and growth strategies.
- Visualize data in an effective and impactful way, creating powerful presentations
- Develop quantitative surveys to supplement existing data.
- Guide and elevate the application of Wavemaker planning tools.
- Maintain vendor relationships and develop fluency in their research and measurement offerings.
- Work closely with SPI Director, planning, and strategy teams on projects to drive growth for clients.
Requirements
- BA/BS or MA/MS (concentration in marketing and/or communications helpful).
- 5-7 years of experience (agency, consultancy, or client-related experience) with background in media, advertising, or marketing.
- Strong analytical skills and statistical acumen, with knowledge of data/research sources and methodologies.
- Creative and collaborative, an effective speaker who can tell a story with numbers.
- Able to work under tight timelines/pressure.
- Proficient in Microsoft Excel and PowerPoint.
Life at GroupMOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com. GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) ###-#### and let us know the nature of your request and your contact information.The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.