Join our team!Be a part of a growing and dynamic organization! BMD is a large building supplier and manufacturer. We are seeking a Product Brand Manager to join our high energy, entrepreneurial team for our new aluminum Inicio Windows and Doors line. This strategic role drives Inicio's Window and Door product strategy to meet and exceed the company's revenue and profitability targets. The Product Brand Manager is responsible for managing all aspects of the Inicio product portfolio establishing market price positioning, the Inicio product plan, analyzing profitability, and market trends as well as enhancing existing products. Working closely with cross-functional teams, the Product Brand Manager will contribute to the overall success of the brand. Strong manufacturing product line development experience is critical to this role.What we offer:
- Competitive Compensation
- Generous Benefits Package: 401(k) with employer match,
- Employee Stock Ownership Program (ESOP),
- Dental Insurance,
- Health Insurance,
- Vision Insurance
- Paid Time Off
- Referral Program
- Opportunities for Growth and Advancement
Key Responsibilities:
Develop the aluminum Inicio Windows and Doors product roadmap and manage the product lifecycle to align with business strategy. Serve as a member of the product launch team writing the project scope, customer requirements, business cases, and identifying the resource requirements necessary to execute the product roadmap.Drive the development of resources, collateral, programs, warranty, and training content that enable sales to articulate the value proposition and support the sales process.Monitor and analyze market trends, demand drivers, customer needs, and competitive landscape through a variety of sources and methods.Develop strategies that enable profitable sales growth with the customers we serve.Ensure that product lines are equipped with appropriate technology and features to drive sales and margin growth targets. Devise plans to address and win against the competition by articulating the unique features and benefits of our full product portfolio.Work with sales, engineering, factory, IT and other team members to develop new products that meet current and future customer and market requirements.Provide product specifications for configure, price, and quote tools. Manage line profitability to achieve desired market position and margin targets.Support sales in delivering sustained profitable growth.Attend customer meetings in support of the sales process.Garner input and understand VOC including: dealers, architects, builders, and consumers.Be a team leader that is responsible to meet/exceed targets on the following KPIsSales RevenueCustomer and Product profitability (margin $ and %)Product launches on time and within budgetValue-add and cost-reduction targets.Organizational alignment for product roadmapDrive product line financials results and customer satisfaction. Approve the marketing communications efforts relative to their products/brands.Educate sales team members on product launches and feature/benefit rollouts. Be accountable for product performance. Plan and implement marketing campaigns, promotions, and product launches.Conduct or acquire market research and analysis to identify consumer insights, market trends, and competitive positioning when needed.Monitor and analyze key performance metrics to measure the effectiveness of marketing efforts and recommend adjustments as needed.Stay informed about industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and growth.Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.5+ years of experience in product management, marketing, or related field. Aluminum window experience a plus.Strong understanding of marketing principles, brand strategy, and consumer behavior.Excellent project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.Analytical mindset with proficiency in data analysis and market research techniques.Exceptional communication and interpersonal skills with the ability to collaborate effectively across teams.