Location: Atlanta,GA, USA
Job Overview:
We are seeking a Market & Consumer Analyst to join our team. The successful candidate will be responsible for conducting thorough market and consumer research to identify market trends, consumer needs, and competitive landscapes. You will also be expected to deliver data-driven, actionable insights to help drive product development, marketing strategies, and business decisions. You are a self-motivated team player who enjoys working in a diverse and multicultural organization and is equipped with cultural competency to communicate effectively across different cultures and across work groups.
Key Responsibilities:
1.Conducting primary and secondary research to identify and analyze market trends, consumer needs, and competitive landscapes in the lighting, smart home, and home appliances industries.
2.Developing research plans, questionnaires, and surveys to collect data from consumers, industry experts, and stakeholders.
3.Analyzing research data to identify key insights and trends and to provide actionable recommendations to product development and sales teams.
4.Presenting research findings and insights to cross-functional teams and stakeholders to inform business decisions.
5.Collaborating with internal teams, including product development, marketing, and sales, to ensure research insights are incorporated into business strategies.
6.Staying up-to-date on industry trends, consumer behaviors, and emerging technologies in the lighting, smart home, and home appliances industries.
7.Identifying new research opportunities and developing innovative research methodologies to improve the accuracy and reliability of research data.
Requirements:
1.Bachelor's or Master's degree in marketing, market research, business, or related field.
2.3+ years of experience in market research, consumer insights, or related field.
3.Proven experience of strong understanding of lighting, smart home, and home appliances industries is a plus.
4.Strong analytical and problem-solving skills.
5.Excellent communication and presentation skills.
6.Ability to communicate with audiences of different technical background.
7.Ability to work independently and in a team environment.
8.Proficiency in Microsoft Office and market research software.
9.Strong attention to detail and ability to manage multiple projects simultaneously.
10.Knowledge of statistical analysis and research methodologies.
If you are passionate about the lighting, smart home, and home appliances industries and have a proven track record of providing valuable insights through market and consumer research, we encourage you to apply for this exciting opportunity as a Market & Consumer Analyst.