Location: Cranberry Township,PA, USA
MSA, The Safety Company Market Research Analyst US-PA-Cranberry Twp Requisition ID: 2024-8241 Type: Full-Time # of Openings: 1 Category: Product Marketing OverviewAre you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.Are you in? Read on for more details about this particular role.ResponsibilitiesGather information and data on our business, market conditions, competitors and consumersAnalyze qualitative and quantitative data to discover trends, patterns, and valuable insightsInterpret data to formulate actionable recommendations that support business strategiesCollaborate with the product marketing team to determine current business conditions and develop or refine marketing strategiesCreate comprehensive reports and visual representations of data dashboards, charts, reports that effectively communicate business insights to stakeholdersMaintain and update databases of relevant market data and ensure accuracy and accessibility of informationTrack and predict industry trends, market developments, user behaviors, and mega trends globallyMonitor economic conditions and regulatory changes that could impact the markets or regionsGather and analyze competitors strategies, strengths, weaknesses, and market shareIdentify opportunities and threats in the competitive landscapeUtilize various data collection methods including business data mining, market reports, surveys, and interviewsConduct primary and secondary market research to gather data on market conditions, competitors, and consumer behaviorPresent research findings and insights to senior management and other departments Qualifications Qualifications:Strong analytical and quantitative skills with a demonstrated data-driven mindset and can understand significant amounts of information and dataAbility to interpret complex data and translate it into actionable insights - Proficiency in statistical software e.g., SPSS, SAS and data visualization tools e.g., Power BIOutstanding organization, communication, presentation and leadership through influence skillsDemonstrated ability to solve complex problems and execute many tasks in parallel with minimal resourcesDemonstrated ability to work both independently and in a team environmentCommunication skills for gathering and interpreting data and presenting the results to the companyCritical thinking skills to assess all available information and determine the marketing strategy that is best for a company.Detail-oriented in order to complete precise data analysisProficiency in Microsoft Office Suite Excel, PowerPoint, Word Education and Experience Required:Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field. A Master's degree is a plus.This role is offered at two levels, dependent on experience and skill level:Level One: 2 years in marketing, sales, or product development Level Two: 5 years in marketing, sales, or product development Preferred Qualifications:Voice of Customer and/or Customer Research experiencePowerBi Dashboard development and PowerPoint Presentation creation#LI-GM1#LI-ONSITEMSA is committed to the principles of equal employment opportunity and to providing a workplace that is free from unlawful discrimination. As such, it is MSAs policy not to discriminate against any employee or applicant for employment on the basis of the persons age, color, creed, disability, ethnicity, race, rel gion, gender, marital status, sex, sexual orientation, gender identity, national origin, citizenship status, veterans status, genetic information, political affiliation, disabling condition, or any other category protected by applicable federal, state, or local law. MSA also makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue hardship. If you are an individual with a disability and need an accommodation to assist you in navigating this career site, let us know.Contact Us MSA is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans. PI255456759