Market Research Manager Office of Strategic Enrollment Management Stateside, Exempt, Grade 3.3 Location: Hybrid (2-3 Days in Office, Adelphi, MD) The Market Research Manager plays a critical role in supporting the Product Management function at UMGC through market analysis and regular deliverables, providing key insights to support decision intelligence for portfolio management. The ideal candidate will have hands-on experience performing primary and secondary research on industry trends and market participants, an entrepreneurial approach to generating and creating value and impact, an appreciation for a higher education environment, and strong project management and writing skills. This position will interact with all levels of the company, including senior level managers, technical SMEs, and analysts and partnership with outside firms, analytics team, and student research team SPECIFIC RESPONSIBILITIES INCLUDE:
- Conduct comprehensive research and analysis of market and competitive trends, and present objective, meaningful insights in concise and compelling ways
- Manage integrated product and market intelligence capability, including internal communication, monthly and annual deliverables, and market research library.
- Collaborating with Director of Product Management and other stakeholders, develop a market research agenda, prioritizing research queues with subscription services.
- Lead and support qualitative and quantitative primary market research projects.
- Develop monthly and annual deliverables for competitive tracking and assessment and macrotrend analysis to support product review and new product development.
- Generate market research reports and conduct information gathering and inventorying projects.
- Maintain library of market research reports on key subject matter including adult learner and military segments
- Utilize 3rd party research platforms, databases, and dashboards to create summary reports
- Create and deliver presentations to communicate data-driven findings and objective insights to team members and stakeholders.
- Analyze and manipulate datasets to derive findings and insights.
- Manage multiple projects and timelines.
REQUIRED EDUCATION AND EXPERIENCE:
- Bachelor's degree in Marketing, Market Research, or related field
- Minimum of 7-10 years of market / competitive intelligence and research project management experience
- Primary and secondary market research experience
- Experience preparing and delivering high-quality presentations, working knowledge of data sources to gather intelligence
KNOWLDGE, SKILLS & ABILITIES
- Knowledge and application of qualitative and quantitative methods
- Exceptional problem-solving and analytical skills; demonstrated ability to approach complex problems and develop solutions
- Excellent communication and storytelling skills (including leveraging data visualization) to effectively communicate complex topics
- Ability to lead and influence others in a matrixed operating environment
- Collaboration skills and ability to form and maintain cross-functional partnerships
- Attention to detail and ability to manage multiple priorities simultaneously
- Proven ability to work with SMEs, Managers and present to Executives
- An understanding of and appreciation for working in the public interest
- Advanced skills in Power Point, Word, and Excel, including pivot tables
- Exceptional written communications skills
PREFERRED EDUCATION AND EXPERIENCE:
- Primary research studies
- Data analysis - number crunching
- Creation of data visualizations, infographics, and dashboards
- Knowledge of IPEDS, CIP taxonomy, higher education research resources and vendors
- Proficient in Power BI
All submissions should include a cover letter and resume. The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.
Workplace Accommodations: The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at ...@umgc.edu.
Benefits Package Highlights: - Generous Time Off: Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 15 paid holidays (16 during general election years). For part-time employees, time off rates will be prorated based on the number of hours worked.
- Comprehensive Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.
- Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance. Part-time employees working less than 0.5 FTE are not eligible for LTD.
- Flexible Spending Accounts: Available for medical and dependent care expenses.
- Retirement Plans: Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).
- Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.
- Tuition Remission: Immediate availability for Regular Exempt Staff. Spouses and dependent children are eligible for undergraduate tuition remission after two years of service. NOTE: For part-time employees (at least 50 percent of the time), tuition remission benefits are prorated.
Hiring Range: $110,000.00 - $125,000.00