Summary:The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution. Roles and Responsibilities:
- Oversee management of client's Minimum Advertised Price Policy, including managing day-to-day operations and leading as-needed MAP committee meetings.
- Provide leadership and keen decision-making guidance to Product Marketing in the determination of violation severity and the need for and administration of punitive action as warranted
- Identify resellers who deviate from client's MAP policies using 3rd party online and print tracking reports on a weekly basis and advise Marketing team of recommended actions
- Manage and execute corrective actions in accordance with MAP policy; follow up to ensure compliance with the requested corrections
- Provide transparent weekly and monthly MAP violation reports / statistics to Product Marketing, Sales and Executive leadership team
- Advise Product Marketing in promotional planning during key shopping seasons (Back-to-School, Black Friday) to ensure MAP compliance within STA MAP guidelines
- Ad Hoc Reporting: Provide analytical support thru data analysis and data syndication. Utilize MAP-reporting metrics to identify causal relationship between compliance and sales lift
Top 3 Skill Sets
- Analytical skills
- Excel
- Communication skills
Education Requirement:
- Bachelor's degree or higher
- 4+ Years of Experience
Background / Experience:
- 4+ years of experience in market/data analytics or data engineering
- Bachelor's degree in business/marketing or engineering/Information Systems
Necessary Skills / Attributes:
- Required: Proficiency with MS Excel and PowerPoint. Preferred: Python and Tableau
- Exceptional detail orientation with the ability to track, manage and summarize multiple simultaneous strategic issues
- Strong decision making and problem-solving skills with the ability to work independently
- Strong interpersonal communication and presentation skills (verbal and written): frequent interaction with product teams, sales, legal and executive teams
Compensation:The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements). Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee. Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions. #AditiConsulting