Marketing Analyst
Tech - Startup
Hybrid | New York City | United States (U.S.)
$90,000 - $100,000 Base + Benefits
A disruptor in the tech space is looking to bring on a hands-on marketing analyst to join their team to successfully lead campaign analytics, insights generation, and campaign reporting to meet business growth globally.
THE ROLE:
As a Marketing Analyst, you will work cross-functionally and lead the analysis of large amounts of 1st & 3rd-party data to generate key insights that enable senior leadership, thus driving digital optimization & business growth. You will be responsible for:
- Collecting/cleaning/analyzing substantial marketing & web data using Google Analytics & BigQuery (or SQL)
- Designing & executing A/B tests and analyzing/interpreting results; performing website tracking
- Performing statistical analysis & scripting using Python or R; developing dashboards in Tableau
- Extracting key insights from analyses & tests, and delivering data-driven recommendations
YOUR SKILLS:
- Progressive commercial digital/marketing/web analytics experience in media, eCommerce, etc.
- Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4)
- Familiar with/ digital data platforms & tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce)
- Well-versed in core advanced analytics data mining & scripting tools such as Python, R, and SQL
- Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
- Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
- Strong knowledge of media channels & concepts (i.e., Display, Paid Search, SEM, SEO, Social)
- Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
- Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
- Comfortable working cross-functionally with/ technical & non-technical teams; presenting to leaders
- Strong verbal/written communication, negotiation, and presentation skills across the business
- Bachelor's degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred
BENEFITS:
As a Marketing Analyst, you can make up to a $100,000 base salary (depending on your experience) along with a discretionary equity package.
HOW TO APPLY:
Please register your interest by submitting your resume to Oisin Ennis via the apply link on this page.