Marketing and Sales Director
: Job Details :

Responsibilities:

* Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy

* Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration

* Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity

* Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders

* Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals

* Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care

* Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns

* Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications

Requirements:

* Associates Degree preferred

* Valid Driver's License

* 3+ years previous sales, marketing, or community outreach required

* Assisted/Supportive Living experience preferred

* Exceptional communication and interpersonal skills

* Strong closing skills

* Ability to analyze market trends and make data-driven decisions

Benefits:

* Unlimited growth opportunities

* Medical, dental, and vision benefit packages available

* Work-life balance | Paid Time Off

* EAP & Maven family planning program

* 401(k) employer match biweekly

* Self-service payroll

* Daily pay