Location: Chicopee,MA, USA
Marketing Assistant Chicopee, MA, USA 27 per hour Hourly Full Time 401k, dental, life, medical, vision Pay Rate: Depends on Experience Job Summary: The Marketing Assistant plays a crucial role in supporting the Business Development Manager. This position entails a diverse range of responsibilities, including administrative support, customer relations management (CRM), marketing initiatives, and overseeing telephone answering. The Marketing Assistant should be highly organized, proactive, and detail-oriented, with excellent communication and interpersonal skills. The Marketing Assistant reports to the Executive Vice President. Essential Functions and Responsibilities: Administrative Support: Provide comprehensive organizational and administrative assistance to the Business Development Manager. Overseeing telephone, providing purchase order tracking, greeting visitors, and creating weekly company newsletter. Process Management: Develop, maintain, and optimize office processes and filing systems to facilitate the sales and marketing operations. CRM Management: Update and maintain CRM databases, data entry, and generate required reports to support business objectives. Create Quarterly CuRT Calculations. Prospecting Research: Conduct research to identify potential projects and customers, utilizing online data, social media platforms, and telephonic inquiries. Marketing Initiatives: Coordinate and execute marketing activities, including but not limited to newsletters, advertising campaigns, direct mail, trade shows, and press releases. Customer Feedback: Administer the customer feedback mechanism, including the distribution of surveys and input of received feedback. Event Support: Provides support and assists with business development and company events. Other duties as directed Requirements: Strong Attention to Detail: The ability to maintain accuracy in administrative tasks, CRM database management, and reporting is essential. This includes proofreading documents, ensuring data integrity, and following through on tasks without oversight. Professionalism: Maintain a high level of integrity and confidentiality. Communication Skills: Strong oral and written communication skills are essential. Interpersonal Skills: Courtesy, collaboration, and professionalism must be demonstrated consistently. Organizational Skills: Ability to manage multiple projects and responsibilities. Technical Proficiency: Familiarity with MS Office Suite (Excel, Word, PowerPoint, Outlook, Publisher) is mandatory; experience with CRM databases and website content management systems is a plus. Education and Experience: High school diploma, a 2-year AS degree in Marketing or Business Administration or related field preferred. Demonstrated experience in a professional office setting, preferably in an administrative support role. Creative writing/ design background preferred Physical Requirements: This is a highly visible position located as the first point of contact at the front entrance. Prolonged periods sitting at a desk and working on a computer. Must be able to lift fifteen pounds.