Location: Kalamazoo,MI, USA
WWMT/ARC/WWMT.COM is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station's Sales and Solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team's success.Responsibilities include:Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growthProvide world-class administrative support to the MCs and Management and customer service to existing and new clientsCollaborate with MCs to fulfill advertising clients' RFP requests and manage ad scheduling processDrive research efforts to support MCs in selling integrated solutions to new and existing clientsDevelop client-specific advertising solutions and associated sales collateral based on client's needs and market opportunityProcess customer account orders and billing information with diligent attention to detailManage preempts and develop make good plans to accurately represent client's delivery requirementsProject manage creative process and campaign execution for TV and digital solutions, including asset collection, production and traffickingManage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicableProvide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategyServe as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clientsDrive business goals by notifying sales team of upsell and account expansion opportunitiesKey Attributes and Qualifications:Passion and enthusiasm for playing a supporting role, and contributing to team successAbility to communicate effectively with peers, supervisors, and colleaguesEffectively negotiate and influence with, or without authorityHigh emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clientsStrong evidence of listening skills, verbal communication, and professional writing styleEngaged as a continuous learner with evidence of striving to be a high performer in roleAbility to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracyTechnologically savvy with ability to use multiple internet and software platforms to perform dutiesUnderstanding of digital reporting and analytic metricsMarketing or advertising experience a plusMicrosoft Excel, Project PowerPoint, Word, and OutlookEEO AND INCLUSIVITY:Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.