About Green Dot Labs
Founded by husband-and-wife team Dave and Alana Malone in 2014, Green Dot Labs is Colorado's leading premium cannabis brand, celebrated for its groundbreaking approach to cannabis breeding and resin preservation. With a proprietary library of exclusive strains developed from meticulous evaluation of thousands of phenotypes, GDL sets the standard for innovation, flavor, and quality in cannabis.
Green Dot Labs has earned a devoted following among cannabis connoisseurs for its commitment to crafting premium flower and concentrates that deliver multisensory experiences. Named Leafly's 2024 Budtenders' Choice Best Flower Brand of Colorado, GDL is recognized for its advanced breeding methods and precision at every stage, achieving top sales rankings across the state.
GDL's award-winning portfolio—including Black Label Live Resin Extracts, Black Label Flower, and Blue Label Solventless Extracts—is available across Colorado. As the brand prepares to expand into Arizona in May 2025, it is poised to bring its expertise and groundbreaking offerings to new markets, further solidifying its leadership in the art and science of cannabis cultivation and extraction.
Summary
The Marketing Associate will support the Associate Director of Marketing (Paid & Owned Media). This role is crucial in executing key marketing initiatives, ensuring smooth operations and contributing to the success of the brand's strategic marketing efforts.
Essential Functions
Campaign Execution
- Coordinate the launch of campaigns across platforms such as print, digital, and social media.
- Ensure ad creatives are delivered to the appropriate channels on time and meet technical specifications.
Social Media
- Plan and execute social media calendars, scheduling and posting across platforms
- Monitor channels, respond to inquiries and foster community engagement with tailored content
Email Marketing
- Assist in developing and implementing segmented email campaigns, including newsletters, promotions and announcements
- Create compelling, brand-aligned content and manage list segmentations, hygiene and A/B testing
Website Management
- Update and maintain website content to align with marketing initiatives and product launches
- Collaborate with internal teams and external partners for design and functionality updates
Copywriting Support
- Create engaging marketing copy for emails, websites, and promotional materials, emphasizing product education, strain knowledge, and responsible consumption.
- Ensure consistent brand voice and compliance with cannabis marketing regulations.
Partnerships & Influencers Support
- Support partnership, sponsorship and influencer initiatives
- Build relationships and explore collaborations with cannabis influencers and brand ambassadors for cross-promotions.
Event Support
- Assist with planning and executing consumer, retail and trade events
- Manage vendor coordination, onsite logistics and ensure alignment with brand goals
Merchandise Management
- Coordinate production and delivery of branded merchandise, ensuring timely, cost-effective solutions and inventory quality assurance
Measurement & Optimization
- Analyze and report on marketing performance metrics to evaluate program and campaign success, identifying key insights and making data-driven recommendations for optimization
Performance Monitoring and Analytics:
- Track campaign performance metrics (e.g., impressions, clicks, conversions) to evaluate program and campaign success, identifying key insights and making data-driven recommendations for optimization.
- Use analytics tools to track campaign ROI, focusing on metrics such as customer acquisition, engagement, and awareness.
Project Management
- Oversee marketing projects from initiation to completion, ensuring timely deliver, effective team communication and streamlined workflows
- Collaborate closely with the cross-functional teams to align efforts and drive shared objectives, ensuring proactive communication to achieve key marketing goals and initiatives
Education, Experience, & Other Requirements:
- Bachelor's degree in Marketing, Communications or a related field.
- 2-5 years of experience in marketing, preferable within the cannabis or CPG industries.
- Passion for the cannabis industry and a keen interest in emerging marketing trends.
- Strong analytical and numerical skills for interpreting performance data.
- Proficiency in digital marketing platforms (e.g., Google Ads, social media ad platforms, Asana).
- Ability to multitask and manage deadlines with excellent communication and organizational skills.
- Exhibits proactive problem-solving, independence, and self-motivation in achieving goals and completing tasks.
Green Dot Labs and all of its affiliated companies provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the company takes affirmative action to ensure that applicants are hired and employees are treated during employment without regard to any of these characteristics. Discrimination of any type will not be tolerated.