Location: New York,NY, USA
Develop marketing or branding strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development; measure and optimize ongoing performance of marketing plans, including return on investmentDevelop and manage marketing, advertising, and branding campaigns, including working with internal creative team and external agencies; campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaignsCollaborate with communications managers to ensure positioning, promotion, and brand voice are aligned and effectivePartner with business areas to explore, develop, execute, and gain adoption of new technologies, tools, and programs in the market and at the account-specific levelJob SpecificationsTypically has the following skills or abilities:Bachelor's degree in Business, Marketing, or related field or equivalent experience2+ years' experience in product or brand management or online marketingUnderstanding of brand management concepts and building/execution techniquesSolid working knowledge of MS Office, PowerPoint, Word, and ExcelProven ability to develop and execute marketing strategiesAbility to elevate the perception of our corporate brand and our companyExcellent project management skills and experience managing large projectsProven track record of influencing constituents for optimal resultsExcellent organization skills, detail-oriented, and ability to multitaskExcellent verbal, written, and interpersonal communication skillsFlexible and able to change priorities and direction quickly and effectivelyStrong analytical skills requiredAbility to write and present clear and concise reportsRegularly exercises discretion and independent judgment in the performance of his/her job duties
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Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, pleaseclick here.
Salary Ranges: $60,000.00 - $97,500.00VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
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