Location: all cities,PA, USA
B2B Vice President of Marketing and Communications
The B2B Vice President of Marketing and Communications for Collegiate Hospitality will lead the development and execution of a comprehensive marketing and communication strategy. This executive will drive business-to-business (B2B) brand positioning and market leadership within the collegiate sector, ensuring Collegiate Hospitality is well-positioned to attract and retain key clients. The VP will work closely with the senior leadership across marketing, growth, and operations to influence decisions and develop an integrated go-to-market (GTM) strategy. This role involves shaping the brand narrative, fostering industry thought leadership, and driving lead generation and client engagement through innovative campaigns.
As a pivotal member of the leadership team, this role will also oversee the execution of high-impact marketing initiatives designed to elevate Aramark?s visibility and reputation. The VP will manage internal teams and external agency partners to deliver content and campaigns aligned with broader business goals. This role requires a blend of strategic thinking, creativity, and strong leadership to ensure the line of business continues to thrive in a competitive marketplace
Job Responsibilities
Strategic Leadership:
Campaign Development and Execution:
Content Creation and Thought Leadership:
Team Leadership and Development:
Technology and Analytics:
Strategic Thinking: Ability to see the big picture and develop innovative strategies to position Aramark as a market leader in collegiate hospitality.Leadership: Proven track record of building and leading high-performing teams to achieve marketing and business goals.Collaboration: Strong ability to work across functions and levels, partnering with senior leaders to align marketing strategies with business priorities.Results-Driven: Demonstrated success in delivering measurable marketing outcomes that align with sales and growth targets.Creativity and Innovation: Passion for developing creative marketing solutions that set Aramark apart from competitors.
About AramarkOur Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on Facebook, Instagram and Twitter.