Job Title: Marketing Consultant ProfessionalLocation: Basking Ridge, NJ / Irvine, CA (Hybrid)Duration: 6-12+ MonthsTargeted Years of Experience: 3-5 yearsResponsibilities:
- The Digital Marketing organization has built an Experimentation and Optimization practice aimed at changing the way we do marketing by delivering personalized experiences at scale across all journeys at a rapid pace.
- The future of modern marketing is data driven and places technology at the core.
- This enablement practice within Digital Marketing is focused on creating transformational experiences by equipping business units and growth pods with the capabilities and feature functionalities that next-gen technologies have the ability to deliver.
- As a Marketing Consultant, you will be responsible for planning and executing on test concepts, allowing us to extract maximum value in our Digital Marketing efforts.
- You will be using cutting edge test tools and AI-driven platforms to address key gaps and pain points in the digital shopping experience.
- You will support the strategy leads in building the test specifications which include socializing the final approach with our business stakeholders.
- You will develop both A|B, multivariate and continuous optimization testing , overseeing its development and ensuring its accuracy and effectiveness in improving key selling pages and experiences.
- You will also take the learnings and results of each test and present them to leaders to determine the best potential solutions.
- Responsible for setting and delivering a strategy of digital testing opportunities to drive growth, increase revenue, reduce support costs, and improve the digital experience for customers.
- Responsible for driving cross functional collaboration through the testing and optimization process from ideation through creative development, site deployment, results reporting and executive readouts.
- Ensuring tight linkage across business owners to coordinate testing with site enhancements and maintain alignment with the broader digital strategy.
- Building highly effective and mutually-rewarding relationships across internal and external stakeholders, and be able to effectively communicate and gain buy-in with stakeholders and executives.
MUST HAVE SKILLS:
- Bachelor's degree or three or more years of work experience.
- Experience in Digital CX, digital marketing, or digital product management either in a business, agency, or consulting organization.
- Knowledge of digital technologies, products and services, and the overall digital ecosystem.
DESIRED SKILLS:
- An MBA or Advanced degree in Digital Marketing and Media.
- Experience using digital targeting and personalization systems and technologies.
- Experience in roles that require initiative to drive project funnels, tenacity to deliver results in a complex environment, and the ability to lead across many concurrent projects.
- Strong data analytics and quantitative skills in financial and assessment of monetization models.
- Experience in creating and executing effective programs to grow sales, traffic, and/or engagement.
- Experience planning and implementing digital site optimizations or multivariate tests with a goal of maximizing conversion rate*** orders, or other business outcomes.