How brave are you? We are a high-tech company providing machine tools and laser technology, and are looking for people who can face new challenges with a fresh mind. As an independent family company, we offer you the freedom and trust to put your brave ideas into practice. With you on board, we would like to power ahead with the digital networking of the manufacturing industry. Our passion and creative drive ensure that we are an innovative force - across the globe at over 80 TRUMPF locations. The Marketing Coordinator Is accountable for executing marketing programs and campaigns directly or jointly with channel or technology partners and our global trams. This individual ensures consistent branding and messaging. By closely and regularly working with sales and partners in the field, the individual will be responsible for end-to-end implementation including demonstrating a clear ROI and contribution to business success measured in leads, opportunity pipeline and closed-loop reporting. Developing and working our regional marketing plan according to business priorities. This individual will act as an integral part of the local marketing and sales team and global Marketing. Marketing Coordinator Duties & Responsibilities
- Develop the marketing strategy in coordination with local business unit and global product centers (including advertising plan, events plan and schedule).
- Lead trade show and event coordination and implementation (Includes travel and onsite coordination of relevant events).
- Help to ensure that local business is involved in the most market relevant events and activities by continual evaluation of the marketing activities of key competitors.
- Maximize social media presence via routine flow and sharing of information in line with TRUMPF branding and industry strategies.
- Coordinate with local business unit and global product center marketing teams.
- Coordinate and implement all in house events.
- Assist with PR activities including press releases, press kits, article coordination, etc. executed by the PR& Media Representative.
- Coordinate all advertising and digital marketing. Work with Product and Industry Management to determine messaging, write copy and headlines, and work with designer to ensure layout is in accordance with corporate standards.
- Create direct mail and promotions materials in print and digital format.
- responsible for lobby/lab videos and displays, and all other areas that customers are exposed to including routine relevant updates.
- Management of portable displays, sample parts, giveaways, marketing items, etc.
- Proactive oversight of marketing activities.
Travel - Routine travel to TRUMPF, Inc facilities and coordination of shared services and events.
- 30% travel requirement
Education & Experience - Marketing experience, preferably in an industrial business.
- BA or BS degree required in a relevant subject.
- Proficient in project management, and interpersonal skills.
- Required experience in Adobe creative suite
- Excellent verbal and written communication skills
TRUMPF is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, veteran status, or other protected class. TRUMPF Inc. endeavors to make TRUMPF careers pages accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance in completing the applications process, please contact our HR department at 860.###.#### or at ...@us.trumpf.com. This contact information is for accommodation requests only and can not be used to inquire about the status of application.