OVERVIEW: The Marketing Coordinator is responsible for analyzing the market and developing the marketing plan for stores in conjunction with the store manager. The Marketing Coordinator is responsible for the coordination of company-wide marketing activities that may include advertising, direct mail, printing, promotions, customer events, and trade shows. KEY TASKS:
- Develop marketing plans for each store.
- Work directly with the VP of Marketing and assist with the local and national advertising and branding efforts.
- Aid in the coordination of strategic marketing alliances, assist in the production of collateral materials and track marketing promotions.
- Assist the VP of Marketing in the planning, developing and coordinating of all marketing strategies and plans.
- Interface with the regions to identify marketing and sales opportunities and resolve potential issues.
- Maintain strong vendor relationships with various marketing partners including ad agencies, technology partners and public relations firms.
- Assist regional offices with planning industry trade shows and special events.
- Conduct analysis of potential marketing programs, market research and industry competitive information analysis.
- Responsible for being current on publications and industry-related information that impacts company marketing position, image and competitiveness.
- Other duties as assigned.
KEY RESULT AREAS:
- Development of effective marketing plan and management of that plan.
- Knowledge of marketing and event planning practices and techniques, public relations philosophy, and customer relations.
- Ability to work independently
- Ability to develop, coordinate, and evaluate complex projects and activities
- Efficiently respond in a calm and effective manner to a variety of demands and projects.
- Demonstrate effective verbal and written communication skills.
- Ability to establish and meet deadlines.
- Establish and maintain good working relationships with all levels of the organization and the public.
- Use office automation tools to prepare a variety of documents, reports and records.
- Work independently and make sound decisions
SKILLS & REQUIREMENTS:
- Marketing planning skills in areas of analysis and selection of appropriate tactical elements to meet goals.
- Highly organized approach.
- Effective telephone and team skills a must
- Strong communication and interpersonal skills with the ability to work with the pressure of multiple deadlines and demands from a wide variety of personalities and job functions
- Writing skills and ability to be creative
- Computer skills including Word, Excel, PowerPoint, Publisher
- May require a bachelor's degree with two to four years of experience in the field or in a related area
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