Location: Wallingford,CT, USA
Summary
The Marketing Coordinator will be responsible for managing and coordinating
tradeshows, events, branding initiatives, and marketing efforts to elevate the
company's brand and drive lead generation. The ideal candidate should have
strong project management skills, deep tradeshow knowledge, and the ability to
lead multiple initiatives with minimal supervision. This is a full-time,
on-site opportunity in our Wallingford, CT office.
Essential Duties and Responsibilities
Tradeshow & Event Management:
Lead the planning and execution of tradeshows, and industry events, from
booth design to on-site coordination and post-event follow-up.
Collaborate with the sales, marketing, and product management teams to
develop event activities and strategies, ensuring alignment with business goals.
Oversee post-event activities, including lead management, ROI reporting, and
post-show analysis to optimize future participation.
Manage relationships with industry groups by handling company memberships
and sponsorships, ensuring alignment with organizational objectives.
Content & Collateral Development:
Lead the setup, configuration, and ongoing management of the Product
Information Management (PIM) system to centralize product data.
Maintain up-to-date product information across all channels by regularly
updating pages with descriptions, images, and specifications, and collaborate
with product teams to ensure accuracy and alignment with branding guidelines.
Manage the development and distribution of marketing collateral, including
sales presentations, case studies, and email templates.
Assist with the selection, ordering, and inventory management of branded
promotional materials such as giveaways, apparel, and signage.
Qualifications/Requirements
Bachelor's degree in marketing, communications, business, or a related
field.
5-7 years of experience in marketing. Experience in event management
preferred
Strong organizational, project management, and multitasking skills.
Willing to travel.
Excited and motivated to collaborate with a global team.
Eager to learn and adapt to new software and processes.
Proficiency in Microsoft Excel, SharePoint, PowerPoint, HubSpot, and
WordPress required.
Experience with PowerBI, Google Analytics, SEM tools is preferred.