Marketing Coordinator
: Job Details :

Description

Position Overview:

We are a leading global fitness company looking for a highly organized and detail-oriented Marketing Coordinator to join our consumer brand marketing team. Reporting to the Director of Marketing - Brand, the Marketing Coordinator will play a key role in supporting our world-class brand portfolio, which includes BowFlex, Schwinn Fitness, Horizon Fitness, and JRNY. This position will be responsible for coordinating and optimizing marketing project workflows to deliver high-quality brand and product marketing assets while ensuring consistent brand representation across global markets. The ideal candidate will have strong project management skills, a collaborative mindset, and a passion for working with cross-functional teams in a fast-paced environment.

Responsibilities:

Project management:

* Lead the execution of marketing initiatives from concept to completion, ensuring projects are delivered on time, within scope, and meet global brand standards.

* Use project management tools to plan, organize and prioritize creative briefs and optimize project workflows.

* Coordinate internal and external stakeholders, including creative teams, product owners, sales, and international marketing teams, to align on project goals and timelines.

* Maintain detailed project documentation, timelines, and communication plans to ensure clarity across all involved parties.

* Drive process improvements that streamline workflows and maximize available resources.

* Ensure all projects meet defined budget requirements.

Product launch support:

* Work with creative teams to coordinate photography and video production projects, ensuring project objectives, timelines and budget requirements are met.

* Collaborate with sales, product owners and marketing teams to implement training materials for internal and external audiences supporting new product launches.

Global asset management:

* Use digital asset management tools to maintain brand and product asset libraries, ensuring files are well organized, meet brand standards and easily accessible for stakeholders in North America and internationally.

* Coordinate asset versioning for stakeholder requests.

* Communicate asset releases and updates with stakeholders.

* Review and audit marketing collateral produced by retail partners, subsidiaries and distributors to ensure our global brand standards are upheld.

* Coordinate content updates for global websites, including localization needs (translations).

Marginal Job Functions:

* Other projects as needed.

Requirements

Education:

* 4-year degree in marketing, communications or related field required

Experience:

* A minimum of 3 years of experience executing marketing strategies and programs, including working within predefined brand standards and maintaining brand consistency

* Marketing experience for a global consumer product brand, retail brand or e-commerce business preferred

* Excellent project management skills and attention to detail

* Ability to organize, prioritize and manage multiple projects and deadlines simultaneously

* Familiarity with the digital and traditional creative process

* Strong verbal and written communication skills, including writing creative briefs

* Ability to thrive in a fast-paced, dynamic environment, and quickly adapt to changing priorities and timelines

Other Requirements:

* Microsoft Office Suite required

* Familiarity with Adobe Creative Suite, Asana and Figma a plus

* Familiarity with digital asset management tools (Bynder, Canto) a plus

* Occasional domestic travel required

* Valid driver's license

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

* Health & Dental Insurance

* Company paid Life Insurance

* 401(k)

* Paid Time Off benefits

* Product discounts

* Wellness programs

EOE/M/W/Vet/Disability

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