Job Description:
The Director of Recruitment Marketing will lead efforts to attract top talent by developing and executing recruitment marketing strategies across multiple sectors. This role will manage social media, vendor partnerships, website optimization, and content creation to strengthen the organization's employer brand and build a robust candidate pipeline.
The director will collaborate with cross-functional teams, including recruitment, HR, marketing, and field leadership. Reporting to the Vice President of Marketing, this role requires expertise in digital recruitment marketing, a customer-centric approach, and a results-driven mindset.
Key Responsibilities:
- Strategy Development: Create and implement recruitment marketing strategies that align with business objectives. Stay current on industry trends and lead the annual recruitment marketing planning process.
- Social Media: Manage social media strategies for recruitment, including LinkedIn, content calendars, post boosting, and community management.
- Vendor Management: Oversee relationships with third-party vendors (job boards, ad agencies, recruitment tech providers) to optimize recruitment marketing spend and drive efficiencies.
- Website Optimization: Collaborate with the web team to enhance the recruitment section of the website, ensuring it effectively showcases the employer brand and offers a seamless candidate experience.
- Content Creation: Provide direction to the creative team for content production, including videos, testimonials, and job listings, ensuring alignment with the employer brand.
- Analytics & Reporting: Track performance metrics and generate insights to assess campaign effectiveness. Present results to leadership and collaborate with field teams on reporting.
- Employer Branding: Work with HR and marketing to develop initiatives that position the company as an employer of choice and differentiate it from competitors.
Qualifications:
- Bachelor's degree in Marketing, Communications, HR, or a related field (Master's preferred).
- 5+ years in recruitment marketing or employer brand marketing.
- Strong knowledge of digital marketing, social media, SEO, and content strategy.
- Experience managing vendors and budgets.
- Excellent communication skills (written and verbal).
- Analytical mindset with the ability to measure and optimize campaign performance.
- Proven ability to collaborate across teams and manage complex projects.
- Ability to thrive in a fast-paced, matrixed environment and handle ambiguity.