Location: Carrollton,TX, USA
Director of Marketing
Location: Hybrid (Carrollton, TX)
Ready to Redefine Marketing Leadership?
Fitness Connection isn't just a gym—it's a movement. We're on a mission to change lives by making fitness accessible to all, and we need a Director of Marketing who's ready to take the reins and guide us through our next chapter of explosive growth. If you're driven by purpose, thrive on challenges, and know how to turn bold ideas into impactful strategies, this might just be the role for you.
But let's be clear: this position isn't for the faint of heart.
We're looking for a strategic trailblazer with a knack for untangling complex business challenges. You'll need to be equal parts creative visionary and analytical powerhouse, driving innovative campaigns that bring our mission to life while keeping an eagle eye on ROI.
What Makes This Role EPIC
At Fitness Connection, marketing and operations are intertwined. You'll have the unique opportunity to flex your marketing expertise while gaining deep insights into other facets of the business. This isn't just a marketing role—it's a seat at the table shaping the future of a fast-growing, mission-driven company.
Your Impact
• Lead 360-degree marketing strategies focused on recurring revenue and customer acquisition.
• Inspire and guide creative teams with thought-provoking briefs that deliver results.
• Leverage performance media, market trends, and competitor insights to drive immediate and long-term sales growth.
• Collaborate across departments to ensure seamless integration of brand messaging and operational goals.
• Develop a high-performing team culture by mentoring and empowering direct reports.
Who We're Looking For
You're not here to simply check boxes—you're here to change the game.
• Creative Driver: You see business challenges as puzzles waiting for innovative solutions.
• Results Analyst: Data isn't just numbers to you; it's a narrative that guides your decisions.
• Communication Hub: You thrive on collaboration and know how to rally teams around a shared vision.
• Team Developer: Building a culture of excellence within your team is second nature.
The Essentials
• 7–10 years of experience in marketing, preferably with a background in agency environments or high-growth brands.
• A proven track record of leading campaigns that balance creativity with business results.
• Strong analytical skills with expertise in tools like Google Analytics, PowerBI, and Excel.
• Experience managing P&Ls and maximizing budgets.
• A passion for fitness and making a positive impact in underserved communities is a huge plus.
Why Fitness Connection?
At our core, we believe in being EPIC every day. Excellence, Passion, Integrity, and Connection aren't just words on a wall—they're the values we live and breathe. Whether it's providing premium amenities at low prices, empowering underserved communities, or fostering a workplace culture that's as inclusive as it is ambitious, Fitness Connection is redefining what it means to be a gym.
If you're ready to take on a role where your impact will be felt not just in marketing campaigns, but in the lives of millions, apply now.
This isn't just a job. This is your chance to be EPIC.